Važnost društveno odgovornog poslovanja za pojedine generacije zaposlenika

master's thesis

• Title (english): The importance of corporate social responsibility for different employee generations
• Author: Laura Musollaj
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Nina Pološki Vokić (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Committee member: Milka Rimac Bilušić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2024-07-04, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Posljednjih nekoliko godina sve više slušamo o društveno odgovornom poslovanju (DOP), o važnosti njegove implementacije, kao i o posljedicama za društvo i okoliš ukoliko ono ne postane temelj suvremenog poslovnog okruženja. Organizacije snose odgovornost u kontekstu svojih utjecaja na društvo i okoliš, kao i odgovornost kojom trebaju osigurati zadovoljenje potreba sadašnjih generacija bez ugrožavanja budućih generacija. Nadalje, pošto su zaposlenici najvrjedniji resurs svake organizacije, izrazito je važno prenijeti im važnost društveno odgovornog poslovanja te na taj način omogućiti njihovo bolje razumijevanje tog okvira, a sve u cilju osiguranja veće dobrobiti društva u cjelini.

U ovom radu detaljnije je pojašnjen koncept generacija kroz pregled općih i radnih obilježja zaposlenika koji pripadaju generacijama X, Y i Z. Također, detaljnije je objašnjen okvir društveno odgovornog poslovanja te njegova važnost navedenim generacijama zaposlenika. Cilj ovog rada bio je ispitati postoje li značajne razlike u percepcijama zaposlenika koji su pripadnici generacija X, Y ili Z vezano uz važnost DOP-a za njih te, ukoliko postoje, u kojim su područjima DOP-a najizraženije. Empirijsko istraživanje provedeno je putem online anketnog upitnika na prigodnom uzorka od 181 ispitanika uz uvjet da su ispitanici zaposleni ili da posjeduju kvalitetno radno iskustvo. Na temelju rezultata provedenog empirijskog istraživanja uočeno je kako je društveno odgovorno poslovanje važno svim promatranim generacijama zaposlenika, ali da postoji statistički značajna razlika u stavovima generacija X i Z – Generacija Z je u prosjeku davala značajno veće prosječne ocjene važnosti DOP-a nego Generacija X.

Abstract (english)

Over the past few years, we have increasingly heard about corporate social responsibility (CSR), the importance of its implementation and the consequences for society and the environment if it does not become the foundation of the modern business environment. Organizations have a responsibility regarding their impact on society and the environment and they must ensure that the needs of the present generations are met without compromising the ability of future generations to meet their own needs. Furthermore, as employees are the most valuable resource of any organization, it is crucial to communicate the importance of socially responsible business practices to them. This will enhance their understanding of this framework, ultimately contributing to the greater welfare of society as a whole.

In this paper, the concept of generations is elaborated through an overview of the general and work characteristics of employees from generations X, Y, and Z. Additionally, the framework of corporate social responsibility and its significance for these generations of employees is examined in detail. The aim of this paper was to examine whether there are significant differences in the perceptions of employees who are members of generations X, Y or Z regarding the importance of CSR for them and, if there are, in which areas of CSR are they most pronounced. Empirical research was conducted using an online survey questionnaire on a convenient sample of 181 respondents, with the requirement that participants are employed or have substantial work experience. The results of the empirical research indicate that corporate social responsibility is important to all observed generations of employees. However, a statistically significant difference was found between the attitudes of Generation X and Generation Z – Generation Z, on average, rated the importance of CSR significantly higher than Generation X.

• Keywords: društveno odgovorno poslovanje; Generacija X; Generacija Y; Generacija Z
• Keywords (english): corporate social responsibility; generation X; generation Y; generation Z
• Language: croatian
• URN:NBN: urn:nbn:hr:148:778601
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-05 09:06:28