Uloga digitalizacije procesa i analize podataka o procesima u unapređenju procesa sportskih organizacija

master's thesis

• Title (english): The role of digitalization of processes and analysis of process data in improving the processes of sports organizations
• Author: Marin Mašić
• Mentor: Vesna Bosilj Vukšić (mentor)
• Committee member: Dalia Suša Vugec (član povjerenstva)
• Committee member: Ljubica Milanović Glavan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Industrija sporta je vrlo širok sektor koji obuhvaća različite sportske organizacije poput federacija, saveza, liga te profesionalnih sportskih klubova koji se unutar istih natječu. Sportske organizacije u svom upravljanju moraju konstantno razvijati poslovne procese koji se odvijaju unutar njih. Ti poslovni procesi su vrlo široke lepeze, od onih operativnih koji osiguravaju stabilnost i solventnost, do onih usko definiranih koji se tiču vrlo specifičnih aktivnosti povezanih sa sportom kojim se organizacija bavi. Najveći doprinos u razvijanju poslovnih procesa donose nove digitalne tehnologije i načini na koje se iste implementiraju. Rad ističe digitalizaciju procesa, odnosno navedene su najnovije tehnologije koje pružaju potporu odvijanju poslovnih procesa, a isto tako je objašnjena njihova implementacija. Nezaobilazan dio digitalno transformiranih poslovnih procesa jest i analiza podataka o procesima, koja prikuplja podatke o tekućim procesima unutar organizacije te pruža vrijedne informacije za struku koja na temelju istih može donositi strateške odluke o daljnjem razvoju kako procesa, tako i kompletne sportske organizacije. U radu je provedena kvalitativna analiza koristeći međunarodne znanstvene članke koji opisuju studije slučaja iz područja istraživanja, kako bi se utvrdile posljedične veze i zaključci implementiranja određene digitalne tehnologije u procesima sportskih organizacija.

Abstract (english)

The sports industry is a very broad sector that includes numerous sports organizations such as federations, associations, leagues and professional sports clubs that compete within them. In their management, sports organizations must constantly develop the business processes that run through them. These business processes are very extensive, from operational ones that assure stability and solvency, to those narrowly defined ones that incorporate very specific activities related to the sport that the organization is engaged in. The biggest contribution to the development of business processes is brought by new digital technologies and the ways in which they are implemented. The paper highlights the digitalization of processes, numbering the latest technologies that support business processes, also explaining their implementation. An integral part of digitally transformed business processes is process data analysis, which collects data on current processes within the organization and provides valuable information for the profession, which can make strategic decisions on the basis of this information on the further development of both the processes and the entire sports organization. In the paper, a qualitative analysis was brought out by using international scientific articles describing case studies from the research area, in order to determine the consequences and conclusions of the implementation of certain digital technology in the processes of sports organizations.

• Keywords: poslovni procesi; sportske organizacije; digitalizacija; analitika
• Keywords (english): business processes; sports organizations; digitalization; analytics
• Language: croatian
• URN:NBN: urn:nbn:hr:148:505169
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Embargoed access; Embargo expiration date: 2025-09-18
• Created on: 2024-09-18 07:37:04