Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima

graduate thesis

• Title (english): The impact of artificial intelligence on stakeholders in small and medium-sized enterprises
• Author: Stjepan Jurešić
• Mentor: Valentina Vučković (mentor)
• Committee member: Mladen Turuk (član povjerenstva)
• Committee member: Ivana Štulec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Cilj rada je istražiti utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima te na koji način umjetna inteligencija može unaprijediti poslovanje. Analizira se utjecaj umjetne inteligencije u SAD-u i Europskoj Uniji. Za potrebe rada koristili su se podaci iz online baze podataka Our world in data te Indeks gospodarske i društvene digitalizacije (DESI) Europske komisije. Analiza je pokazala da će uspješna implementacija umjetne inteligencije u malim i srednjim poduzećima ovisiti o njihovoj sposobnosti da se prilagode novim tehnologijama, kao i podršci koju će dobiti od vlada, investicijskih i strukturnih fondova kao i drugih dionika. Usporedba SAD-a i EU pokazuje da iako postoje različiti pristupi cilj ostaje isti, a to je omogućiti svim poduzećima da uspješno iskoriste potencijale umjetne inteligencije kako bi ostvarili dugoročnu konkurentnost i održivi razvoj.

Abstract (english)

The aim of this thesis is to explore the impact of artificial intelligence on stakeholders in small and medium-sized enterprises, as well as how artificial intelligence can enhance business operations. The analysis will focus on the influence of artificial intelligence in the United States and the European Union. Data from the online database Our World in Data and the European Commission's Digital Economy and Society Index (DESI) were used for this research. The analysis revealed that successful implementation of artificial intelligence in small and medium-sized enterprises will depend on their ability to adapt to new technologies, as well as the support they receive from governments, private investment and structural funds, and other stakeholders. A comparison between the U.S. and the EU shows that although there are different approaches, the goal remains the same: to enable all enterprises to successfully harness the potential of artificial intelligence in order to achieve long-term competitiveness and sustainable development.

• Keywords: stakeholderi; umjetna inteligencija; poduzetništvo; interesno-utjecajne skupine; mala i srednja poduzeća
• Keywords (english): stakeholders; artificial intelligence; entrepreneurship; interest groups; small and medium sized enterprises
• Language: croatian
• URN:NBN: urn:nbn:hr:148:795225
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-19 14:54:57