Utjecaj globalizacije na smanjenje kulturalnih razlika

master's thesis

• Title (english): THE EFFECTS OF GLOBALIZATION IN MINIMALNIG CULTURAL DIFERENCES
• Author: Ivan-Kristijan Baričević
• Mentor: Najla Podrug (mentor)
• Committee member: Nina Pološki Vokić (predsjednik povjerenstva)
• Committee member: Davor Filipović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Globalizacija označava proces, odnosno skupinu procesa kojima je zajednička točka utjecaj na bolju povezanost svijeta. Postoje različiti oblici globalizacije no može se reći kako se ona ipak najviše odnosi na veću i bolju mogućnost razmjene roba i usluga širom svijeta, a samim time donosi i bolju, odnosno kvalitetniju robu uz pristupačnije cijene krajnjim potrošačima. Jako veliki broj autora se bavio ovim pojmom te su u radu prikazane definicije najpoznatijih stručnjaka koji su se bavili njime. Nacionalna kultura označava pojam koji se veže za specifična ponašanja pojedinaca, koja su usvojena i međugeneracijske, te se prenose putem simbola i karakteristična su za određene skupine ljudi. Sastoji se od 3 skupine fenomena: 1. obrazaca ponašanja, 2. zajedničkih vrijednosti, vjerovanja i pravila i 3. oruđa i tehnika (tehnologije). Postoji veliki broj različitih klasifikacija kultura, a u radu su pokrivene neke od najpoznatijih (Hofstede, GLOBE, Trompenaars). Globalna kultura je noviji pojam koji označava stvaranja zajedničke kulture za sve ljude diljem svijeta. Kao temeljni uzroci stvaranja nove globalne kulture mogu se navesti: engleski jezik, lakše širenje informacija odnosno cyber kultura te konzumerizam, tj. potrošačka kultura. U radu je detaljno objašnjen svaki od uzroka te je dano predviđanje mogućih budućih kretanja globalne kulture.

Abstract (english)

Globalization is a process, or better yet, a group of processes that have a common feature: they influence a better connection of the world. There are different kinds of globalization but it can be said that its goal are bigger and better possibilities when it comes to exchange of goods and services around the world, and with that being said, it brings high-quality merchandise with affordable prices for the consumer. A great number of authors dealt with this term so this thesis includes the definitions from the world-renowned experts that have researched globalization. National culture is a set of specific behaviors of an individual, that are accepted, intergenerational, transferred through symbols and are characteristic for certain groups of people. It consists of three groups of phenomena: 1. patterns of behavior, 2. common values, beliefs and rules and 3. tools and techniques (technology). There are various classifications of cultures and this thesis covers the most accepted ones (Hofstede, GLOBE, Trompenaars). Global cultureis a recent term that presents creating a common culture for people all over the world. The main causes for creating this new global culture are: widespread use of English, spreading information easier than ever (cyberculture) and consumerism. The thesis gives a detailed explanation of each of the causes and it also predicts possible future developments of cultural globalization.

• Keywords: globalizacija; nacionalna kultura; globalna kultura
• Keywords (english): globalization; national culture; global culture
• Language: croatian
• URN:NBN: urn:nbn:hr:148:707534
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-09-29 11:34:02