Analiza financijske situacije poduzeća Allianz Hrvatska d.d.

master's thesis

• Title (english): Financial analysis of Allianz Croatia plc.
• Author: Tomislav Krajinović
• Mentor: Dajana Barbić (mentor)
• Committee member: Maja Mihelja Žaja (član povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2024-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Osiguranje je gospodarska djelatnost koja subjektima pruža ekonomsku zaštitu od rizika koji
bi mogli nastupiti. Industrija osiguranja u Republici Hrvatskoj ima važnu funkciju zaštite
pojedinaca i funkciju prijenosa rizika s pojedinca na skupinu te socijalnu i razvojnu funkciju
koja pomaže funkcioniraju gospodarstva. Allianz Hrvatska d.d. dugi je niz godina prisutan na
hrvatskom tržištu osiguranja i važan je sudionik tržišta osiguranja. U ovom radu prikazat će se
financijska situacija Allianz Hrvatske tako što će se provesti poslovna analiza vanjskog i
unutrašnjeg okruženja. Poslovna analiza važan je alat koji može pomoći u zaključivanju
financijske situacije poduzeća i vrijedi li poslovati ili investirati u navedeno poduzeće. Osim
toga pomoću poslovne analize menadžment može vidjeti ostvaruje li poduzeće željene
rezultate te pomoću analize mogu se otkriti prednosti i nedostaci poslovanja. Analiza
financijske situacije će se primijeniti pomoću upotrebe odabranih alata za analizu, a to su
PESTLE analiza, SWOT analiza, analiza pomoću Porterovih 5 sila i analizom odabranih
financijskih izvješća. Na kraju će se promatrano poduzeće usporediti s najvećim
konkurentima te će se donijeti zaključak o financijskoj situaciji poduzeća i njegovom
poslovanju.

Abstract (english)

Insurance is an economic activity that provides economic protection against potential risks.
The insurance industry in the Republic of Croatia has an important function of protection of
individuals and transferring risk from the individual to the group, as well as social and
developmental functions that are helpful to the economy. Allianz Hrvatska plc. has been
present in the Croatian insurance market for many years and is a significant participant in the
Croatian insurance market. Main thesis of this paper is to present the financial situation of
Allianz Hrvatska plc. by conducting a business analysis of the external and internal
environment. Business analysis is an important tool that can help to conclude the financial
situation of a company and determine whether it is worthwhile to do business with it or invest
in the analysed company. Also, business analysis allows management to see if the company is
achieving desired results and it can reveal the strengths and weaknesses of the company.
Financial analysis will be applied using selected analytical tools and they will be PESTLE
analysis, SWOT analysis, Porter's Five Forces analysis and analysis of selected financial
statements. In the conclusion the observed company will be compared with its major
competitors and in the end there will be a conclusion about the financial situation and
business operations of Allianz Hrvatska plc.

• Keywords: osiguranje; društva za osiguranje; PESTLE; SWOT; Porterovih 5 sila; financijska izvješća; financijski pokazatelji
• Keywords (english): insurance; insurance companies; PESTLE; SWOT; Porter's Five Forces; financial statements; financial indicators
• Language: croatian
• URN:NBN: urn:nbn:hr:148:907537
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-25 12:48:19