Istraživanje spremnosti studenata na uključivanje u poduzetništvo

graduate thesis

• Title (english): Research of students' willingness to engage in entrepreneurship
• Author: Laura Keglović
• Mentor: Miroslav Mandić (mentor)
• Committee member: Mirko Palić (član povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2024-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

obzirom na rastući značaj poduzetništva u oblikovanju gospodarskog razvoja, broj istraživanja u ovom području se povećava: Al-Qadasi i sur. (2021), Nguyen i sur. (2019), Klepić i Klepić (2020), Shash i sur. (2017), Martins i sur. (2023) i Maczulski i Viinikainen (2023). Članstvo Hrvatske u Europskoj uniji otvorilo je nove mogućnosti i potpore za poduzetnike, što je rezultiralo porastom novih poduzetničkih pothvata. Kao popularna turistička destinacija, Hrvatska nudi brojne prilike u sektorima poput turizma, ugostiteljstva, kulturnih i kreativnih industrija te održivog razvoja. Ove prilike omogućuju stvaranje novih poslovnih subjekata, unapređuju postojeću ponudu i jačaju konkurentnost Hrvatske na europskoj i globalnoj poslovnoj sceni.
Cilj diplomskog rada bio je ispitati spremnost i motivaciju studenata za ulazak u poduzetništvo, analizirati njihove stavove i namjere u vezi s poduzetništvom, te istražiti kako vanjski čimbenici utječu na odluku o osnivanju vlastitog poslovanja.
Istraživanje je provedena prema radovima znanstvenim radovima Al-Qadasi i sur. (2021), Nguyen i sur. (2019), Klepić i Klepić (2020), Shash i sur. (2017), Martins i sur. (2023) te Maczulski i Viinikainen (2023).
Rezultati istraživanja ankete koja su provedena na 123 ispitanika su pokazali da studenti imaju visoku spremnost i motiviranost za bavljenjem poduzetništvom. Najveći motiv za bavljenjem poduzetništvom je zadovoljstvo vlastitog stvaranja i visoki profit koji će sigurno u budućnosti motivirati studente da se odvaže baviti poduzetništvom.

Abstract (english)

Considering the growing importance of entrepreneurship in shaping economic development, the number of researches in this area are increasing. Croatia's membership in the European Union opened new opportunities and support for entrepreneurs, which resulted in an increase in new entrepreneurial ventures. As a popular tourist destination, Croatia offers numerous opportunities in sectors such as tourism, catering, cultural and creative industries, and sustainable development. These opportunities enable the creation of new business entities, improve the existing offer and strengthen Croatia's competitiveness on the European and global business scene.
The aim of this study was to research students' willingness and motivation towards entrepreneurial activity, their entrepreneurial attitudes, future entrepreneurial intentions and the influence of external factors on the decision to start their own business.
This study was carried out following the scientific studies carried out by Al-Qadasi et al. (2021), Nguyen et al. (2019), Klepić i Klepić (2020), Shash et al. (2017) Martins et al. (2023) and Maczulski i Viinikainen (2023).
The survey results of 123 respondents showed that students have a high willingness and motivation to start a business. The biggest motivation for entrepreneurial activities is the satisfaction of one's own creation and high profits, which will undoubtedly motivate students to embark on entrepreneurial activities in the future.

• Keywords: poduzetnik; poduzetništvo; poduzetničke prilike za mlade; motiviranost za bavljenjem poduzetništvom; anketno istraživanje
• Keywords (english): entrepreneur; entrepreneurship; entrepreneurial opportunities for young people; motivation to engage in entrepreneurship; survey research
• Language: croatian
• URN:NBN: urn:nbn:hr:148:444374
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-25 17:58:54