Utjecaj dizajna interijera hotela na kvalitetu boravka turista

undergraduate thesis

• Author: Ines Smrkinić
• Mentor: Petra Barišić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovim završnim radom istražuje se utjecaj dizajna interijera hotela na kvalitetu boravka turista, s posebnim naglaskom na gostovu percepciju i njegov doživljaj boravka u hotelskom interijeru. Dizajn interijera hotela manifestira se kroz različite estetske medije poput boja, materijala, namještaja, dekoracije, prostorne organizacije te osvjetljenja prostora. Osim estetike, kvalitetan dizajn obuhvaća ergonomiju, komfor, održivost i tehnološke inovacije, koje kao ključne komponente omogućavaju stvaranje ugodnog i funkcionalnog ambijenta. U svrhu istraživanja, provedeno je i anketno ispitivanje na uzorku od 120 ispitanika koji su ocijenili utjecaj navedenih faktora na njihovo iskustvo boravka.

Ovaj rad potiče sagledavanje važnosti i implementaciju intencionalnog kreiranja dizajna hotelskog interijera, koji ne samo da pridonosi estetskom dojmu, već pruža direktno zadovoljstvo gostima koji svrsishodno doprinose ukupnoj konkurentnosti hotela na tržištu.

Abstract (english)

This thesis explores the impact of hotel interior design on the quality of tourists' stay, with a particular focus on guests' perception and experience of the hotel's interior. Hotel interior design is expressed trough various aesthetic elements such as color schemes, materials, furniture, decor, spatial organization and lighting. Beyond aesthetics, quality design incorporates ergonomics, comfort, sustainability and technological innovations, which serve as key components in creating a pleasant and functional interior environment. For the purpose of this research, a survey was conducted on a sample of 120 respondents who evaluated the influence of these factors on their stay experience.

This thesis emphasizes the importance of interior design in hotels, which not only enhances aesthetic appeal but also directly contributes to guest satisfaction, ultimately improving the hotel's overall competitiveness in the market.

• Keywords: dizajn interijera; kvaliteta boravka; turizam; hotelijerstvo; hotelski ambijent; percepcija gostiju
• Keywords (english): interior design; quality of stay; tourism; hospitality; hotel ambiance; guest perception
• Language: croatian
• URN:NBN: urn:nbn:hr:148:929187
• Study programme: Title: /; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-09-30 19:00:49