Utjecaj globalnih lanaca vrijednosti na odabir strategije internacionalizacije poduzeća

master's thesis

• Title (english): The influence of global value chains on the selection of a company's internationalization strategy
• Author: Lucija Mišura
• Mentor: Luka Buntić (mentor)
• Committee member: Tomislav Baković (član povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Posebno se fokusirajući na studiju slučaja Jamnice, rad istražuje učinak globalnih lanaca vrijednosti na oblike i strategiju internacionalizacije poduzeća. Suvremeno gospodarstvo, kako se odvija danas, nezamislivo je bez globalnih lanaca vrijednosti. Globalni lanci vrijednosti poboljšavaju učinkovitost i smanjuju troškove, čime se omogućuje pristup tržištima i resursima; ali se također ispoljavaju određeni izazovi pri aktivnom poslovanju koji mogu dovesti do negativnih posljedica za ekonomiju i radnu snagu država u kojima se šire. Stoga rad uvelike stavlja naglasak na oprezno i obazrivo poslovanje pri globalnom širenju. Dakle, rad istražuje prednosti, izazove i ostvarivanja globalnih lanaca vrijednosti u suvremenom društvu. Cilj je rada istražiti kako integracija u globalne lance vrijednosti pomaže tvrtkama u pristupu novim tržištima, tehnologiji i nižim cijenama kao i njen utjecaj na njihove strateške odluke na svjetskoj razini. U praktičnom dijelu - ova studija koristi kvalitativnu analizu i intervjue s hrvatskim poduzećem Jamnicom kako bi istražila kako se njihova poslovna strategija ostvarila i oblikovala pri izlasku na strana tržišta.

Abstract (english)

Specially focusing on the Jamnica case study, the paper investigates the effect of global value chains on the forms and strategy of internationalization of companies. The modern economy, as it operates today, cannot be thought of without global value chains. Global value chains improve efficiency and reduce costs, thereby providing access to markets and resources; but there are also certain challenges in active business that can lead to negative consequences for the economy and workforce of the countries in which they are expanding. Therefore, the paper strongly emphasizes on cautious and cautious business in global expansion. Therefore, the work explores the advantages, challenges and implementation of global value chains in contemporary society. The aim of the work is to investigate how integration into global value chains helps companies in accessing new markets, technologies and lower prices, as well as its influence on their strategic decisions at the world level. In the practical part - this study uses qualitative analysis and interviews with the Croatian company Jamnica to investigate how their business strategy was realized and shaped when entering the foreign market.

• Keywords: globalni lanci vrijednosti; Jamnica; globalna ekonomija; internacionalizacija; izvoz
• Keywords (english): global value chains; Jamnica; global economy; internationalization; export
• Language: croatian
• URN:NBN: urn:nbn:hr:148:484930
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-10-01 10:16:55