Primjena InsurTecha u osiguranjima motornih vozila

master's thesis

• Title (english): Application of InsurTech in motors vehicles insurance
• Author: Slavica Grabovac
• Mentor: Jakša Krišto (mentor)
• Committee member: Jakša Krišto (predsjednik povjerenstva)
• Committee member: Branka Tuškan Sjauš (član povjerenstva)
• Committee member: Maja Mihelja Žaja (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-10-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Digitalizacija je značajno transformirala industriju osiguranja, omogućujući bržu i učinkovitiju obradu podataka te poboljšavajući korisničko iskustvo. Korištenje digitalnih alata i tehnologija, poput umjetne inteligencije i automatiziranih sustava, omogućuje osiguravateljima da brže procijene štete, prilagode ponude osiguranja specifičnim potrebama klijenata i smanje operativne troškove. Ova tehnološka evolucija nazvana je InsurTech i u budućnosti će postati ključan alat za osiguravanje konkurentnosti na tržištu te zadovoljenje rastućih očekivanja modernih korisnika. Cilj ovog rada je prikazati stanje InsurTech tržišta i primjene tehnologije u osiguranju te navedeno povezati s Hrvatskom. Primjena tehnologije u osiguranju u Hrvatskoj prikazana je na primjeru Croatia osiguranja, digitalnog lidera na hrvatskom tržištu. Posebno je obrađeno Laqo digitalno osiguranje od automobilske odgovornosti. Metodologija rada se temelji na sekundarnim izvorima podataka, odnosno znanstvenoj i stručnoj literaturi iz područja osiguranja i digitalizacije. Korišteni su izvori poput članaka na internetu, publikacija, stručnih knjige stranih i domaćih autora te internetskih izvora relevantnih za proučavanu temu.

Abstract (english)

Digitalization has significantly transformed the insurance industry, enabling faster and more efficient data processing and enhancing the customer experience. The use of digital tools and technologies, such as artificial intelligence and automated systems, allows insurers to assess damages more quickly, tailor insurance offerings to a specific client needs, and reduce operational costs. This technological evolution, known as InsurTech, will become a key tool in the future for ensuring market competitiveness and meeting the growing expectations of modern customers. The aim of this paper is to present the state of the InsurTech market and the application of technology in insurance, with a specific focus on Croatia. The use of technology in insurance in Croatia is illustrated through the example of Croatia osiguranje, the digital leader in the Croatian market. Particular emphasis is placed on Laqo, a digital car liability insurance. The methodology of this paper is based on secondary data sources, including scientific and professional literature in the fields of insurance and digitalization. Sources used include internet articles, publications, professional books by foreign and domestic authors, and online sources relevant to the studied topic.

• Keywords: InsurTech; osiguranje; digitalizacija; Croatia osiguranje
• Keywords (english): InsurTech; insurance; digitalization; Croatia insurance
• Language: croatian
• URN:NBN: urn:nbn:hr:148:829275
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-10-31 08:28:48