Struktura zadovoljstva nautičara i determinante odabira marina kao čimbenici konkurentnosti nautičkoga turizma

doctoral thesis

• Title (english): Boaters’ satisfaction structure and the determinants of marina selection as factors of nautical tourism competitiveness
• Author: Ante Anić
• Mentor: Josip Mikulić (mentor)
• Committee member: Kristina Bučar (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2024-10-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism
• Universal decimal classification (UDC): 338.48 - Tourism

Abstract

Marine svojim uslugama moraju zadovoljiti sve složenije zahtjeve i potrebe korisnika, pri čemu je pretpostavka da je zadovoljstvo turista nautičara jedan od bitnih čimbenika konkurentnosti marina. Cilj istraživanja jest saznanje o tome koji čimbenici marina imaju najveći potencijal stvaranja zadovoljstva/nezadovoljstva nautičara kao i koji su ključni čimbenici prilikom odabira marine od strane nautičara. Pretpostavilo se da odabir marina i zadovoljstvo nautičara ovisi o čimbenicima koji se odnose na usluge marine u širem kontekstu. Važno je bilo uzeti u obzir kategoriju marina koja je povezana sa socioekonomskim razlikama među nautičarima. U prvoj fazi provelo se izviđajno istraživanje koje uključuje istraživanje sekundarnih izvora.Tokom izviđajnog istraživanja prikupilo se primarne kvalitativne podatke kroz provođenje dubinskih i/ili skupnih intervjua s voditeljima marina, menadžmentom te s korisnicima usluga marina. U drugoj fazi provelo se primarno istraživanje korištenjem metode ispitivanja, pri čemu je instrument istraživanja visoko strukturirani anketni upitnik namijenjen nautičarima, s fokusom na čimbenike odabira marina i zadovoljstva/nezadovoljstvo ponudom marina. Za dokazivanje hipoteza u ovom istraživanju korišteni su neparametrijski testovi za testiranje razlika između skupina, korelacijska i regresijska analiza, analiza relevantnosti i determinantnosti, analiza asimetrije utjecaja te višestruka regresija s dummy varijablama s ciljem asimetrije utjecaja. Potvrđene su sve 3 hipoteze.

Abstract (english)

Marinas must meet the increasingly complex requirements and needs of users with their services, with the assumption that the satisfaction of boaters is one of the important factors in the competitiveness of marinas.The aim of the research is to find out which marina factors have the greatest potential to create pleasure/dissatisfaction of boaters, as well as what are the key factors when choosing a marina by sailors. It was assumed that the choice of marinas and the satisfaction of sailors depends on factors related to the marina's services in a broader context. It was important to take into account the category of marinas that is associated with socioeconomic differences among boaters. In the first phase, a reconnaissance survey was carried out, which includes the exploration of secondary sources. During the reconnaissance research, primary qualitative data were collected through conducting in-depth and/or group interviews with marina managers and users of marina services. In the second phase, the primary research was conducted using the examination method, where the research instrument is a highly structured survey questionnaire intended for boaters, with a focus on the factors of marina selection and satisfaction/dissatisfaction with the marina offer. To prove hypotheses in this study, nonparametric tests were used to test differences between groups, correlation and regression analysis, relevance and determinance analysis, asymmetry analysis of influences and multiple regression with dummy variables with the aim of impact asymmetry. All 3 hypotheses have been confirmed.

• Keywords: marina; zadovoljstvo nautičara; determinante odabira; čimbenici zadovoljstva i odabira; nautički turizam; Republika Hrvatska
• Keywords (english): marina; satisfaction of boaters; determinants of choice; factors of satisfaction and choice; nautical tourism; Republic of Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:415638
• Promotion: 2024
• Study programme: Title: Economics and Business Economics; Study programme type: university; Study level: postgraduate; Academic / professional title: doktor/doktorica znanosti iz znanstvenog područja društvenih znanosti (doktor/doktorica znanosti iz znanstvenog područja društvenih znanosti)
• Type of resource: Text
• Extent: 285
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2024-11-01 17:03:30