Strategija suvremenog farmaceutskog opskrbnog lanca

professional thesis

• Title (english): Strategy of contemporary pharmaceutical supply chain
• Author: Kristina Piasevoli
• Mentor: Jasna Prester (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2024-12-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

S obzirom na nužnost efikasnih opskrbnih lanaca za tržišno natjecanje, posebice u farmaceutskom sektoru, ovaj rad istražuje složene izazove koje globalizacija, ekonomske politike, kontrola cijena i brzo napredujuća tehnologija postavljaju pred farmaceutsku industriju. Suvremeno upravljanje farmaceutskim opskrbnim lancima uključuje širok spektar sudionika, od kupaca do regulatornih tijela, čineći ga strateški značajnim za pravodobnu opskrbu lijekovima. Ciljevi ovog specijalističkog rada obuhvaćaju identifikaciju i analizu specifičnosti farmaceutskog opskrbnog lanca, prepoznavanje strateških izazova i provedbu studije slučaja koja će poslužiti kao temelj za razvijanje praktičnih preporuka za industriju. Rad naglašava značaj strategije upravljanja opskrbnim lancem u kontekstu potencijalnih poremećaja, pružajući smjernice za njihovu učinkovitu implementaciju u budućnosti. Metodološki pristup uključuje kombinaciju primarnog i sekundarnog istraživanja, koristeći različite izvore kako bi se dubinski analizirale trenutne strategije i prakse upravljanja opskrbnim lancem u farmaceutskoj industriji. Praktična studija slučaja odabranog farmaceutskog poduzeća dodatno pruža uvid u stvarne strategije i tehnike upravljanja lanca opskrbe. Rad pruža temeljite analize, strateške pristupe rješavanju izazova i preporuke za unaprjeđenje, te se predstavlja kao relevantan resurs za stručnjake u industriji, usmjeravajući daljnje istraživanje prema razvijanju još efikasnijih strategija upravljanja farmaceutskim opskrbnim lancima.

Abstract (english)

Given the necessity of efficient supply chains for market competition, especially within the pharmaceutical sector, this paper explores the complex challenges that globalization, economic policies, price control, and rapidly advancing technology pose to the pharmaceutical industry. Contemporary management of pharmaceutical supply chains involves a wide range of participants, from consumers to regulatory bodies, making it strategically significant for the timely supply of medications. The objectives of this specialist paper include identifying and analyzing the specifics of the pharmaceutical supply chain, recognizing strategic challenges, and conducting a case study that will serve as a basis for developing practical recommendations for the industry. The paper underscores the importance of supply chain management strategy in the context of potential disruptions, providing guidelines for their effective implementation in the future. The methodological approach combines primary and secondary research, using various sources to deeply analyze current strategies and practices in managing the supply chain in the pharmaceutical industry. The practical case study of a selected pharmaceutical company further provides insight into the actual strategies and techniques of supply chain management. The work offers thorough analyses, strategic approaches to solving challenges, and recommendations for improvement, presenting itself as a relevant resource for industry professionals, steering further research towards developing even more efficient strategies for managing pharmaceutical supply chains.

• Keywords: farmaceutska industrija; opskrbni lanac; strategija upravljanja
• Keywords (english): pharmaceutical industry; supply chain; management strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:651110
• Study programme: Title: Business Administration- MBA; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2025-01-13 15:49:55