Analiza interesno-utjecajnih skupina na primjeru poslovne banke

master's thesis

• Title (english): Analysis of interest and influential groups on the example of business bank
• Author: Ivana Duić
• Mentor: Lana Cindrić (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2025-02-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Svaka interesno-utjecajna skupina ima jedinstvene ciljeve, a zadaća poduzeća je pokušati zadovoljiti svaki od navedenih ciljeva, što će u konačnici pozitivno utjecati na stvaranje financijske vrijednosti za poduzeće. Svrha ovog rada je pružiti sveobuhvatni uvid u važnosti kvalitetnog upravljanja odnosima interesno-utjecajnih skupina, uz obrazloženje odrednica i smjernica vezanih za uspješno korporativno upravljanje, na primjeru rada poslovne banke, Privredne banke Zagreb d.d.. Za potrebe ostvarenja ciljeva rada, provedeno je empirijsko istraživanje, putem metode studija slučaja. Samo istraživanje započinje s obrazloženjem konteksta poslovanja poslovne banke, a potom su navedene krucijalne interesno-utjecajne skupine i odnosi banke prema istima, a putem polustrukturiranih dubinskih intervjua dodatno se produbio i proširio dio analize odnosa prema interesno-utjecajnim skupinama. Nakon toga, prikazani su učinci uspješnosti upravljanja interesno-utjecajnim skupinama, kao i moguća poboljšanja u upravljanju istima. Rezultati istraživanja pokazuju kako ispravno upravljanje interesno-utjecajnim skupinama pozitivno utječe na ostvarenje dugoročne održivosti i uspješnosti poslovanja u radu poslovne banke.

Abstract (english)

Each stakeholder has unique goals, and the task of the company is to try to satisfy each one of the listed goals, which will ultimately have a positive impact on the creation financial value for the company. The purpose of this paper is to provide a comprehensive insight into the importance of quality management of stakeholder relations, with an explanation of the determinants and guidelines related to successful corporate governance, using the example of a commercial bank, Privredna banka Zagreb d.d.. In order to achieve the objectives of this paper, empirical research was conducted using the case study method. The research itself begins with an explanation of the context of the commercial bank's operations, and then, crucial stakeholder groups and the bank's relations towards them are listed, and additionally, through primary data sources, i.e. through semi-structured in-depth interviews, the analysis of relations towards stakeholder groups was further deepened and expanded. After that, the effects of the success of stakeholder management are presented, as well as possible improvements in their management. The research results show that proper management of stakeholders has a positive impact on achieving long-term sustainability and business success in the work of a commercial bank.

• Keywords: korporativno upravljanje; interesno-utjecajne skupine; uspješnost poslovanja; poslovna banka
• Keywords (english): corporate governance; stakeholders; business performance; commercial bank
• Language: croatian
• URN:NBN: urn:nbn:hr:148:145695
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2025-02-25 20:10:35