Motovunski filmski festival u funkciji promocije turističke destinacije Istre

master's thesis

• Title (english): Motovun film festival as a promotion of tourist destinations in Istria
• Author: Sanja Vojić
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Antonio Vlahov (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Cilj diplomskoga rada je bio utvrditi postoji li utjecaj Motovunskog filmskog festivala na
promociju Istre kao turističke destinacije. Za potrebe istraţivanja provedena je anketa, a
ukupno je anketirano 16 ispitanika. Rezultati istraţivanja su pokazali kako Motovunski
filmski festival utječe na promociju Istre kao turističke destinacije u Hrvatskoj, a u radu je to
takoĎer dokazano povećanim brojem turističkih dolazaka u grad Motovun tijekom odrţavanja
festivala. Rezultati istraţivanja su obraĎeni u SPSS programu i Microsoft office Excellu.
Moţe se zaključiti kako Motovun kroz manifestaciju filmskog festivala privlači mnogobrojne
posjetitelje, te im pruţa priliku u sudjelovanju i upoznavanju mnogih drugih ponuda i ljepota
koje on nudi. TakoĎer, još se uvijek pred Motovunom nalazi veliki prostor za napredak i
usavršavanje, ali treba uzeti u obzir problem Hrvatske organizacije ovakvih kulturnih
manifestacija, te ograničenost prostora za njegovo daljnje širenje.

Abstract (english)

The aim of the diploma work was to determine whether there is influence of Motovun Film
Festival to promote Istria as a tourist destination. For research surveys, and interviewed a total
of 16 respondents. The research results showed that Motovun film festival affects the
promotion of Istria as a tourist destination in Croatia, and the work it is also shown increased
number of tourist arrivals in the town of Motovun during the festival. Survey results are
processed in SPSS and Microsoft Office Excell.
It can be concluded that the Motovun event festival attracts visitors to the city, which is also
when participating in knowing the many other products and beauty it offers. Also, it is still in
front of Motovun is a large room for progress and development, but should take into account
the problem of Croatian organization of such cultural events, and limited space for its further
expansion.

• Keywords: Promocija; Istra; Motovun; Motovun film festival; posjetitelji
• Keywords (english): Promotion; Istria; Motovun; Motovun Film Festival; visitors
• Language: croatian
• URN:NBN: urn:nbn:hr:148:223384
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-07 11:22:25