Utjecaj stavova o tehnologiji na korištenje računala: Analiza pristupom otkrivanja znanja iz baza podataka

master's thesis

• Title (english): Impact of attitudes on technology to using computers: Analysis using knowledge discovery in databases
• Author: Maja Patačko
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Jovana Zoroja (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Tehnologija danas predstavlja sastavni dio života. Ovim radom prikazan je njen razvoj od samih početaka, pa sve do danas, te ono što se očekuje od tehnologije u budućnosti.
Stavovi i mišljenja korisnika o utjecaju i učincima tehnologije na današnje društvo i svijet, često se razilaze. Godine starosti, stupanj obrazovanja, okolina i društvo, neki su od glavnih čimbenika koji utječu na formiranje tih stavova. Cilj rada je, analizom pristupa otkrivanja znanja iz baza podataka, otkriti na koji način i u kojoj mjeri se stavovi i mišljenje korisnika odražavaju na njihovo korištenje tehnologije. Podaci potrebni za analize, prikupljeni su vlastitim istraživanjem putem online anketnog upitnika, te su analizirani procesom otkrivanja znanja, metodom stabla odlučivanja. Klasni atribut analize predstavlja pitanje: „Provodite li više vremena uz računalo ili sa prijateljima i obitelji?“, na koje je 62% ispitanika odgovorilo kako više vremena provodi sa svojim bližnjima, nego uz računalo. Većina ispitanika zaključila je kako je cjelokupan učinak tehnologije pozitivan, iako je potrebno voditi računa o vremenu provedenom za računalom, kako bi se spriječili negativni utjecaji do kojih često dolazi zbog prekomjernog korištenja tehnologije.

Abstract (english)

Technology is an integral part of today's life. This thesis shows the development of technology from the very beginning until nowadays, and also development of technology in the future. Users attitudes of the impact and effects of technology on today's society and the world, often are different. Age, level of education, the environment and society are some of the main factors that affect the development of users attitudes. The objective of this thesis is find out how and to what extent the users attitudes reflect on their use of technology, using analysis of knowledge discovery in data bases. The data required for the analysis were collected through personal research using an online questionnaire and analyzed using the decision tree, a method of knowledge discovery in databases. The question: „Do you spend more time using the computer or with friends and family?" presents the class attributes in both analyzes. Research has shown that 62% of respondents rather spends time with their family and friends than using computer. Most of the respondents have concluded that the overall effects of technology are positive, although it is necessary to pay attention on the time spent using a computer, in order to prevent negative impacts that are often caused by excessive use of technology.

• Keywords: tehnologija; razvoj; računala; otkrivanje znanja iz baza podataka
• Keywords (english): technology; evolution; computers; knowledge discovery in databases
• Language: croatian
• URN:NBN: urn:nbn:hr:148:997129
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-11 08:03:22