Ograničenja intenzivnijem razvoju elektroničke trgovine

master's thesis

• Title (english): Limitations to intensive development of electronic commerce
• Author: Robert Čiž
• Mentor: Nikola Knego (mentor)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Elektroničku trgovinu možemo definirati kao čistu ili potpunu e-trgovinu i djelomičnu e-trgovinu
gledajući kroz njezine tri temeljne dimenzije (proizvod, način isporuke,
proces).Mogućnosti koje se nude na elektroničkim tržištima dostupna su svakome tko se želi
upustiti u trgovanje online. Poduzećima je olakšan način pronalaska potencijalnih kupaca dok
se potencijalnim kupcima nudi veći izbor proizvoda ili usluga, lakše se stupa u kontakt vezan
uz informacije o proizvodima, a i sama kupnja je brža i jednostavnija. Nedostaci, odnosno
ograničenja e-trgovine su najčešće vezani uz strah od prevara ili neispunjavanja obaveza
prodavača, straha od gubitka osobnih podataka prilikom transakcija i kupovine proizvoda ili
usluga, trošak trgovanja putem Interneta (nabava kompjutera, priključak za Internet), a sve se
to pojavljuje kao posljedica još uvijek nedovoljne informacijske pismenosti građana tj.
potrošača.

Abstract (english)

Electronic commerce can be defined as pure and complete e-commerce and e-commerce
partial seeing through its three basic dimensions (product, delivery method, process). Options
offered on the electronic markets are available to anyone who wants to engage in online
trading. It is easier way for companies to find potential customers while offering potential
customers a greater choice of products or services, it's easier to get into contact with the
associated product information, and the purchase itself is faster and simpler. The
disadvantages or limitations of e-commerce are usually associated with fear of fraud or failure
to meet the obligations of sellers, the fear of losing personal information during transactions
and purchase products or services, the cost of trading via the Internet (procurement of
computers, Internet access), and all occurring as a result is still insufficient information
literacy of citizens, ie. the consumer.

• Keywords: elektronička; trgovina; tržišta; Internet; ograničenja
• Keywords (english): electronic; commerce; markets; Internet; limitations
• Language: croatian
• URN:NBN: urn:nbn:hr:148:249879
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-13 12:29:24