Analiza potencijala izvoza usluga Hrvatske prerađivačke industrije Zagreb

professional thesis

• Author: Tihomir Vunić
• Mentor: Tomislav Baković (mentor)
• Committee member: Domagoj Hruška (predsjednik povjerenstva)
• Committee member: Tomislav Baković (član povjerenstva)
• Committee member: Zoran Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Usluge dominiraju u suvremenom poslovnom svijetu . Udio usluga u BDP-u razvijenih
zemalja je u porastu. Bilo da se radi o uslužnom ili proizvodnom poduzeću može se
konstatirati da je dodavanje vrijednosti putem ponude i pružanja usluga postalo bitan
aspekt poslovanja, a samim time i konkuriranja na tržištu. Pružanje usluge
neizostavan je dio poslovanja suvremenog gospodarstva. Danas gotovo svako
poduzeće u svojoj ponudi ima neki oblik usluge. Proizvodna poduzeća sve više svoju
konkurentsku prednost ostvaruju na način da svojim potrošačima pružaju i uslužne
djelatnosti. Dodavanjem uslužnih djelatnosti proizvodna poduzeća steče konkurentsku
prednost na način da se obogaćuje ponuda krajnjem kupcu. Stoga je pružanje usluge
postalo sastavni dio poslovanja svakog sudionika na današnjem tržištu bilo da se radi
o profitnim ili neprofitnim organizacijama, uslužnom ili proizvodnom poduzeću. Ovaj
napredak ka uslugama uvjetovan je povećanim zahtjevima našeg vremena i sve jačoj
konkurenciji .No porast uloge usluga se dogodio ponajviše zbog porasta produktivnosti
u samoj proizvodnji. U radu su opisani trendovi koji se pojavljuju u prerađivačkoj
industriji radi povećanja profitabilnosti i eliminiranja konkurencije. Jačanjem
konkurencije radi opstanka na tržištu tvrtke primjenjuju razne načine, jedan od njih je
upravo uvođenje usluge u asortiman ponude. Time se ne smanjuje konačna cijena
proizvoda a s druge strane kupac je zadovoljan što čini i proizvođača zadovoljnim.
Analizirani su i drugi trendovi te prednosti i nedostaci primjenjivanja istih u svrhu
jačanja konkurentske prednosti i ostvarivanja većeg profita. U sklopu ovog rada nalaze
se rezultati provedenog intervjua na rukovodećem kadru u jednoj prerađivačkoj tvrtki
koja u svojoj ponudi ima i široki asortiman usluga koje pruža u paketu s proizvodom ili
pak samostalno.

Abstract (english)

Services dominate in the modern business world. The share of services in GDP in
developed countries is on the rise. Whether it is about service or manufacturing
company, it can be concluded that adding value through supply and provision of
services has become an essential aspect of the business, and thus compete in the
market. Providing services is an indispensable part of modern business economy.
Today, almost every company has at its disposal some form of service. Manufacturing
companies increasingly realize their competitive advantage by adding services to the
value. Adding the service manufacturing companies gain competitive advantage in a
way that enriches the offer to customers. Therefore, the provision of services has
become an integral part of the business of each participant in today's market, whether
it is a profit or non-profit organizations, service or manufacturing company. This shift
from product to product-service is caused by the increasing demands of our time and
increasing competition .But the rise of services occurred mostly due to the increase in
productivity in the production itself. The paper describes the trends that occur in the
manufacturing industry in order to increase profitability and eliminate competition. By
increasing of competition in order to survive in the market manufacturing companies
applied a variety of ways, one of them is the implementing of services in the offers.
This does not reduce the final cost of the product which make producer satisfied and
on the other hand the customer is satisfied with final product. It is also analyzed other
trends and the advantages and disadvantages of applying the same to increase the
competitive advantage and gain higher profits.
As part of this work there are results of interview conducted on management in a
manufacturing company that offers a wide range of the services provided in the
package with the product or independently.

• Keywords: prerađivačka industrija; trendovi; servisizacija; izvoz; usluge; konkurencija
• Keywords (english): manufacturing; trends; servitization; export; services; competition
• Language: croatian
• URN:NBN: urn:nbn:hr:148:301017
• Study programme: Title: Business Administration- MBA; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-05-24 07:23:34