Uloga sustava nagrađivanja u odnosu kreativnosti i inovativnosti zaposlenika

master's thesis

• Title (english): The role of reward management in relationship between emplyee creativity and innovatueness
• Author: Dario Mitar
• Mentor: Maja Klindžić (mentor)
• Committee member: Lovorka Galetić (predsjednik povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U današnjim uvjetima nestabilnog okruženja opstanak poduzeća uvjetovan je njegovom sposobnošću da bude visoko produktivno, inovativno i da je sposobno stvoriti visoko zadovoljstvo poslom. Jedni od ključnih pokazatelja uspješnosti poduzeća postali su broj inovacija koji donosi konkurentsku prednost poduzeća na tržištu i znanje, koje se broji u oskudne resurse, te uspjeh poduzeća ne ovisi o efikasnosti, već o kreativnosti i inovativnosti.
Inovacijske se aktivnosti u suvremenim uvjetima poslovanja smatraju ključnim pokretačem poslovnog uspjeha, kao i cjelokupnog gospodarskog razvoja. Stoga su one u literaturi često istican čimbenik koji dovodi do napretka poduzeća. Inovativnost, pro aktivnost i sklonost riziku osnovne su karakteristike modernih organizacija u kojima određen broj ljudi ulažući svoja znanja i vještine razvijaju nove proizvode i usluge, te otvaraju nove poslovne mogućnosti, čime neprekidno ostvaruju konkurentske prednosti poduzeću, ili, točnije rečeno, provode poduzetničke aktivnosti unutar organizacije.
Kako učinci inovacijskih aktivnosti ovise o više faktora, ovim radu će se istražiti utjecaj nagrađivanja zaposlenika kao posredne uloge između kreativnosti pojedinca i inovativnosti.

Abstract (english)

In today's unstable environment conditions the survival of the company was determined by its ability to be highly productive, innovative, and it is able to create a high job satisfaction. One of the key performance indicators of enterprises have become a number of innovations that bring competitive advantage to companies and market knowledge, which is counted in scarce resources, and its success depends on the efficiency, but about creativity and innovation.
Innovation activities in modern business conditions are considered a key driver of business success, and overall economic development. Therefore, those in the literature often highlights a factor that leads to progress poduzeća.Inovativnost, proactivity, and risk appetite are the main characteristics of modern organizations in which a certain number of people investing their knowledge and skills to develop new products and services and open up new business opportunities, thereby continuously realized competitive advantages of the company, or, more precisely, implement entrepreneurial activity within the organization.
The effects of innovation activities depends on several factors, this paper will explore the impact of employee incentive schemes as medijativne roles between individual creativity and innovation.

• Keywords: kreativnost; inovativnost; nagrađivanje zaposlenika
• Keywords (english): creativity; innovation; employee reward
• Language: croatian
• URN:NBN: urn:nbn:hr:148:647030
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-19 15:57:30