Uloga poduzeća kćeri u strategiji multinacionalne korporacije

master's thesis

• Title (english): The role of the subsidiary in the strategy of a multinational corporation
• Author: Josipa Jukić
• Mentor: Najla Podrug (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Davor Filipović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-01-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Multinacionalne korporacije najmoćnije su ekonomske institucije današnjeg vremena i
predstavljaju najrazvijeniji mehanizam povezivanja svjetskog tržišta kroz maksimalnu
alokaciju kapitala i resursa u cilju ostvarivanja što većih profita. U današnjem okruženju,
multinacionalne korporacije, predstavljaju jedne od glavnih nositelja globalizacije. Ovim
radom analizirala su se obilježja multinacionalnih korporacija, kakve organizacijske strukture
mogu formirati i kakve strategije mogu primijeniti. Važan dio ovog rada odnosi se i na odnos
poduzeća majke i poduzeća kćeri. Napravljena je analiza uloga koje poduzeća kćeri mogu
imati u strategijama multinacionalnih korporacija. Osim analize sekundarnih podataka,
prikupljeni su podaci dubinskim intervjuom jednog hrvatskog poduzeća kćeri. Istraživački
dio nudi prikaz odnosa matičnog poduzeća i poduzeća kćeri sa svim njihovim prednostima i
poteškoćama.

Abstract (english)

Multinational corporations are the most powerful economic institutions of our time and they
represent the most developed mechanism of connection of global market through maximum
allocation of capital and resources in order to acquire high profits. In current environment,
multinational corporations represent one of the main pillars od globalization. This thesis has
analyzed the characteristics of the multinational corporations, organizational structure that
they can form and strategies that they can apply. Important segment of this thesis refers to the
relationship of the parent company and their subsidiaries. There has been made the analisys of
the roles of the subsidiary in the strategy of the multinational corporations. In addition to the
analysis of the secondary data, the data was collected by primary qualitative research in form
of in-depth interview with the employee of the croatian subsidiary. Research segment offers
illustration of the relationship between parent company and its subsidiary with all of its
advantages and difficulties.

• Keywords: multinacionalna korporacija; poduzeće kćer; strategije multinacionalnih korporacija; uloga poduzeća kćeri; implementator strategije
• Keywords (english): multinational corporation; subsidiary; strategies of the multinational corporations; role of the subsidiary; implementer
• Language: croatian
• URN:NBN: urn:nbn:hr:148:820387
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-20 09:55:53