Potencijal društvenih mreža u pružanju financijskih usluga

master's thesis

• Title (english): The potential of social networks in providing financial services
• Author: Sandra Grahovac
• Mentor: Jakša Krišto (mentor)
• Committee member: Anita Pavković (predsjednik povjerenstva)
• Committee member: Branka Tuškan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

U današnje vrijeme društvene mreže igraju važnu ulogu u svim područjima gospodarstva. One služe kao baze podataka, distribucijski kanali i izvori informacija. Razvoj informacijskih tehnologija i njihova primjena u poslovanju financijskog sektora, kao i upravljanje podacima, uvelike su promijenili poslovanje financijskih institucija. Internet bankarstvo je klasičan primjer primjene tehnoloških dostignuća koji se direktno odrazio na svakodnevni život sektora stanovništva, ali i poslovnih subjekata. Primjena novih oblika informacijsko-komunikacijske tehnologije zaživjela je i u području osiguranja i transportnih sustava u vidu telematike te time doprinijela boljem poslovanju poduzeća. Nove metode obrade i analize podataka, koje dolaze s razvojem, uvelike imaju utjecaj na upravljenje rizicima, donošenje poslovnih odluka i odabir marketinške strategije. Uz dobro selektirane podatke i njihovu kvalitetnu implementaciju u sustav, poslovni subjekti mogu diverzificirati rizik i povećati profit. Sama činjenica postojanja velikog broja podataka i velikih mogućnosti, sa sobom povlači i neke mane, pa je po pitanju korištenja društvenih mreža i interneta, potrebno brinuti o zaštiti privatnosti i osobnih podataka.

Abstract (english)

Nowdays social networks have an important role in all areas of the economy. They serve as a database, distribution channels and sources of information. The development of information technologies and their application in the business of the financial sector, as well as data management, significantly changed the operations of financial institutions. Internet banking is a classic example of the application of technological achievements that directly affected the daily life of the household sector, but also businesses. The use of new forms of information and communication technology came to life in the field of insurance and transport systems in the form of telematics and this contributed to better performance of the company. New methods of data processing and analysis, to come with the development, greatly influence the management of risks, business decision-making and selection of marketing strategies. With well-selected information and their quality implementation of the system, legal entities can diversify risk and increase profits. The very fact of the existence of large number of data and great features, entails some disadvantages and is in the usage of social networks and the Internet you need to worry about the protection of privacy and personal data.

• Keywords: društvene mreže; financije; tehnologija; rudarenje podataka; geotargetiraje
• Keywords (english): social networks; finance; technology; data mining; geotargeting
• Language: croatian
• URN:NBN: urn:nbn:hr:148:902720
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-21 08:47:19