Utjecaj medija na mlade u donošenju odluke o kupnji odjeće i obuće

master's thesis

• Title (english): The impact of media on young people decisions upon purchasing clothes and shoes
• Author: Matea Balaško
• Mentor: Sanda Renko (mentor)
• Committee member: Kristina Petljak (predsjednik povjerenstva)
• Committee member: Ivana Štulec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U današnjem svijetu, masovni mediji postali su dio svakodnevnice. Oni čine izvore informacija iz čitavoga svijeta. No, medji su odavno prestali predstavljati samo alat za prenošenje i prosljeđivanje informacija; oni su počeli oblikovati mišljenja i stavove ljudi. Danas djeca i mladi počinju koristiti medije sve ranije te se postavlja pitanje koje značenje ti mediji imaju u njihovom životu.
Ovaj rad istražuje navike mladih u adolescentskoj dobi, kada su na pragu ulaska u svijet odraslih bez formiranih stavova i osobnosti. Istražene su i utvrđene činjenice o načinima na koji mediji utječu na djecu i mlade, zašto su mladi najciljanija skupina, zašto su oni najosjetljivija skupina, koliko mediji utječu na njih te kakve im navike usađuju.

Abstract (english)

Mass media today are inevitable part of everyday life. They are the source of information from all around the world. Unfortunately, times when media were only tool for delivering information are long gone; they started to shape people's opinions and habits. Children and adolescents start using media very early in life, so the question is how do they affect them.
This paper investigates habits of adolescents when they are at the point of entering the world of grown-ups with no formed attitudes and personalities. This paper investigated ways in which media affect children and adolescents, why are the adolescents the most targeted group, why are they the most sensitive group, how much do media affect them and which habits do they implant.

• Keywords: mediji; djeca; mladi; navike
• Keywords (english): media; children; adolescents; habits
• Language: croatian
• URN:NBN: urn:nbn:hr:148:512393
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-26 14:52:41