Zadovoljstvo korisnika telekomunikacijskih usluga u Hrvatskoj

master's thesis

• Title (english): Customer satisfaction of telecommunication services in Croatia
• Author: Iliana Sekol
• Mentor: Nikola Knego (mentor)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Struktura tržišta telekomunikacijskih usluga je izuzetno važan čimbenik razvoja svake zemlje. Naime, što vlada veći stupanj konkurencije na spomenutom tržištu cijene usluga su povoljnije a samim time i pristupačnije širem sloju građana. Veća i povoljnija dostupnost telekomunikacijskih usluga ima za posljedicu veću dostupnost informacija za sve građane a time posljedično utječe i na obrazovanje. Nove i moderne tehnologije na velika vrata ulaze u Hrvatsku donoseći sa sobom nove oblike elektroničkih komunikacija, potičući time razvoj telekomunikacijskog sektora. Čovjek uz pomoć telekomunikacija olakšava samu komunikaciju i spajanje ljudi te je najvažniji čimbenik u globalizaciji. Jakim i brzim razvojem telekomunikacijska grana je postala dostupna gotovo svima. Pružatelji telekomunikacijskih usluga čine operateri čije su poslovne aktivnosti usmjerene prema jednom cilju: zadovoljavanju potreba korisnika i stjecanje dugoročnih povoljnih međusobnih odnosa.

Abstract (english)

The structure of the telecommunications market is an extremely important factor in the development of any country. Specifically, the government greater degree of competition in this market prices of services are more favorable time and therefore accessible to broader range of citizens. Greater and favorable availability of telecommunication services has resulted in greater access to information for all citizens during the consistent impact on education. New and modern technology entrance to Croatia bringing along new forms of electronic communications, while encouraging the development of the telecommunications sector. The man with the help of telecommunications facilitates communications and connect people and is the most important factor in globalization. Strong and quick development of telecommunication branch became available to almost everyone. Telecommunications providers and their operators whose operating activities are geared toward one goal: meeting the needs of users and the acquisition of long-term favorable mutual relations.

• Keywords: telekomunikacijske usluge; moderna tehnologija; zadovoljenje korisnika
• Keywords (english): telecommunications services; modern technology; customer satisfaction
• Language: croatian
• URN:NBN: urn:nbn:hr:148:912981
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-03 13:01:06