Nabava usluga cestovnog prijevoza u industriji bezalkoholnih pića u uvjetima recesije

professional thesis

• Author: Vatroslava Širić
• Mentor: Blaženka Knežević (mentor)
• Committee member: Sanda Renko (predsjednik povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Committee member: Nikola Knego (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Svjetska gospodarska i financijska kriza te recesija snažno su ekonomsko obilježje koje
zadnjih par godina prožima sve globalne gospodarske tijekove, ali i opća društvena i politička
kretanja. Utjecaj krize i recesije uvelike se osjeća i u Republici Hrvatskoj, kako u njenim
gospodarskim kretanjima tako i u širem socio-društvenom kontekstu.
Kao što je kriza evidentna u širokom kontekstu tako je primjetan i njen utjecaj na gotovo sve
gospodarske grane, industrije i segmente poslovanja.
U takvim uvjetima poduzeća pronalaze razne načine kako ostvariti konkurentsku prednost i
izboriti se za svoj udio na tržištu, pri tom često snižavajući cijene i profit. S druge strane,
takva situacija ostavlja povoljne učinke na nabavu poduzeća koje kupuje usluge i proizvode te
u navedenoj situaciji ostvaruje uštede.
Pojavu recesije u Hrvatskoj su među prvima osjetili cestovni prijevoznici. U recesiji su
prijevoznici prvi na udaru jer je to grana koja izravno osjeti turbulencije na tržištu i u
proizvodnji. Gospodarska kriza je utjecala na negativna gospodarska kretanja, na pad
proizvodnje i trgovine što je direktno utjecalo na rad prijevoznika. Cijene su uglavnom
značajno pale, profit prijevoznika se smanjio a mnogi su bili prisiljeni prestati s poslovanjem.
Ovaj rad prolazi kroz aktualnu problematiku i ukazuje na to da se treba izvozno orijentirati na
tržište Europske unije koje nam je postalo dostupno. Jedino tako prijevoznici mogu preživjeti.
Korak ka tome bio bi svakako udruživanje u prijevozničke klastere.

Abstract (english)

The world economic and financial crisis and recession have marked materially all of the
global economic, social and political trends and movements. Hence, it comes as no surprise
that the crisis has had a strong impact on Croatia as well, both on an economic and social
level. It has had wide-ranging implications for different segments in economy and business.
In these circumstances, the companies are searching for alternative strategies to gain
competitive advantage and maintain/increase their market share. In the process, they often
reduce prices, which alternatively results in a profit/margin erosion. In turn, this strategy
favors the companies that purchase these products/services enabling them to achieve
significant savings.
Terrestrial transport companies were among the first companies to bear the consequences of
the recession in Croatia, as this is the sector which is directly impacted by oscillations in
production and generally market turbulences. Economic crisis resulted in negative economic
trends, drop in production and retail consumption. All this affected unfavorably transportation
sector. This industry suffered a significant drop in prices and a material margin erosion. The
companies that could not adapt to new market circumstances were even driven out of
business.
This thesis is tackling current problems faced by transportation sector in the period of crisis. It
is pointing to the market of European Union and the creation of transport clusters as a
potential strategy to their business survival.

• Keywords: trgovina; cestovni prijevoz; cestovni promet; industrija bezalkoholnih pića; prehrambena industrija; recesija; nabava
• Language: croatian
• URN:NBN: urn:nbn:hr:148:989862
• Study programme: Title: Trade Management; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica menadžmenta trgovine (sveučilišni/a specijalist/specijalistica menadžmenta trgovine)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Ključne riječi dodijelio knjižničar.
• Created on: 2016-11-11 07:53:38