Jačina tržišta mobilnih igara

master's thesis

• Title (english): Strenght of the mobile games market
• Author: Kristijan Barabaš
• Mentor: Blaženka Knežević (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Unazad nekoliko godina, industrija mobilnih igara bilježi sve veći rast. Razvojem tehnologije te novih pametnih mobitela, tableta i ostalih mobilnih uređaja, mobilne igre dosežu sve veću popularnost među korisnicima. Mobilne igre pronašle su mjesto u svijetu zabave, predstavljaju veliku konkurenciju za video igre te postaju važan čimbenik u generiranju iznadprosječnih profita. Ovaj rad proučava razvoj elektroničke trgovine u industriji mobilnih igara, sve segmente u poslovanju poduzeća s krajnjim korisnikom te mobilnu trgovinu koja je preduvjet za kupnju mobilnih igara. Financijski pokazatelji dokazuju da tržište mobilnih igara doživljava veliku ekspanziju popraćenu oštrom konkurencijom, povećanjem broja korisnika i transakcija koji rezultiraju visokim zaradama lidera na spomenutom tržištu.

Abstract (english)

The mobile gaming industry has rapidly increased through several years. With the development of technology and new smart phones, tablets and other mobile devices, mobile games have become more and more popular within consumers. Mobile games have found their place in the world of entertainment. Also, mobile games represent high competition for video games and they have became the main factor that generates high profits. Further, this thesis defines development of electronic commerce, all factors in bussines to consumer and mobile commerce which represents the main condition for the purchase of mobile games. Financial indicators show the rapid growth of mobile game market followed by high competition, increase in number of users and transactions that bring a growth in revenue of market liders.

• Keywords: razvoj tehnologije; tržište mobilnih igara; elektronička trgovina; mobilna trgovina; B2C; ekspanzija tržšta; korisnici mobilnih igara; načini plaćanja mobilnih igara
• Keywords (english): development of techonology; mobile game market; electronic commerce; mobile commerce; B2C; market expansion; mobile game consumers; methods of payments in mobile games
• Language: croatian
• URN:NBN: urn:nbn:hr:148:260456
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-16 15:05:18