Utjecaj kvalitete na inovativnost poduzeća

master's thesis

• Title (english): The impact of quality on inovation in companies
• Author: Marina Cvitković
• Mentor: Tomislav Baković (mentor)
• Committee member: Ines Dužević (predsjednik povjerenstva)
• Committee member: Tonći Lazibat (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U suvremenim uvjetima poslovanja, radi jačanja konkurencije na tržištu, poduzeća
moraju pronalaziti nove načine opstanka i ostvarenja konkurentske prednosti. Kvaliteta daje
značajan doprinos postizanju uspješnog poslovanja, ali i inovativnost uz nju.
U radu su najprije obrađeni pojam kvalitete i inovativnosti zasebno, a zatim međusobna
povezanost kvalitete i inovativnosti, odnosno utjecaj alata sustava upravljanja kvalitetom,
TQM-a, ISO standarda i Šest sigma sustava, na inovativnost. Aktivnosti poduzeća moraju biti
usmjerene k ostvarivanju inovacijskih aktivnosti koristeći glavne alate sustava upravljanja
kvalitetom.
Pregledom provedenih istraživanja ostvaren je uvid u to kakav utjecaj na inovativnost
poduzeća imaju organizacijska struktura, tržišna orijentacija, ljudski kapital i slični faktori.
Posljednje poglavlje sadrži osvrt na situaciju na hrvatskom tržištu te preporuke za poboljšanje
i povećanje inovacijskih aktivnosti na istome.

Abstract (english)

In modern business conditions, to strengthen competition in the market, companies
need to find new ways to survive and achieve competitive advantage. Quality makes a
significant contribution to achieving a successful business, but also innovation with it.
In this paper first are defined quality and innovation separately and then the interconnection
of quality and innovation, and the impact of tools of quality management system, TQM, ISO
standards, Six Sigma system, on innovation. The company activities must be aimed at
achieving innovative activities using the main tools of quality management systems.
Trough the review of researches was achieved an insight into what impact the organizational
structure, market orientation, human capital and other factors have on innovation activities of
companies. The last chapter contains an overview of the situation on the Croatian market, and
recommendations for improving and increasing innovation activities in the same.

• Keywords: kvaliteta; inovacije; TQM; ISO standardi; Šest sigma sustav
• Keywords (english): quality; innovation; TQM; ISO standards; Six Sigma system
• Language: croatian
• URN:NBN: urn:nbn:hr:148:633727
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-16 15:34:16