Turistička prepoznatljivost grada Zagreba na međunarodnom turističkom tržištu

master's thesis

• Title (english): Tourism recognizability of city of Zagreb on the international tourism market
• Author: Sanja Vujinović
• Mentor: Zvjezdana Hendija (mentor)
• Committee member: Mato Bartoluci (predsjednik povjerenstva)
• Committee member: Oliver Kesar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cilj diplomskog rada na temu „Turistička prepoznatljivost Grada Zagreba na međunarodnom
turističkom tržištu“ je prikazati i analizirati razvijenost turističke ponude Grada Zagreba, te
predložiti mogućnosti daljnjeg unapređenja turističke prepoznatljivosti Grada Zagreba na
međunarodnom turističkom tržištu. Analiza razvijenosti zagrebačke turističke ponude, od
samih početaka turizma u gradu Zagrebu do danas, obrađena je kroz pregled najvažnijih
društvenih i prirodnih turističkih resursa, te kroz prikaz razvijenosti smještajnih kapaciteta.
Posljednjih godina Turistička zajednica Grada Zagreba ulaže znatne napore u unapređenju
turizma u Gradu te se njezinim najnovijim aktivnostima posvećuje posebna pozornost. Osim
turističke ponude, analiziraju se kretanja i obilježja turističke potražnje u Gradu Zagrebu u
proteklom desetogodišnjem razdoblju. Posebno se analiziraju kulturni, manifestacijski,
poslovni kongresni i neki drugi specifični oblici turizma koji su najrazvijeniji oblici turizma u
Gradu Zagrebu. Temeljem provedene SWOT analize Grada Zagreba kao turističke
destinacije, istaknuti su prijedlozi unapređenja turističke prepoznatljivosti Grada Zagreba na
inozemnom turističkom tržištu u nadolazećem periodu.

Abstract (english)

The aim of the graduation thesis on the topic „Tourist recognizability of City of Zagreb on the
International Tourism Market“ is to present and analyze the current development of the
tourism supply of the Town of Zagreb, and suggest the possibilities of further improvement of
the recognition of the Town of Zagreb on the international tourist market. The analysis of the
current development of the Zagreb tourism supply, from the beginnings of tourism in Zagreb
until today, is conducted with an overview of the most important cultural and natural tourism
resources, and the presentation of the current development of accommodation capacities. In
recent years, Zagreb Tourist Board is investing considerable efforts in the promotion of
tourism in the city and special attention is paid to its latest activities.
Besides the tourism supply, trends and characteristics of the tourist demand in the City of
Zagreb in the past decade were analyzed. Cultural, event, business congress and other specific
forms of tourism that are the most developed forms of tourism in the City of Zagreb are in the
special focus of the analysis. Based on the SWOT analysis of the City of Zagreb as a tourist
destination, suggestions how to improve the market recognition of the City of Zagreb on the
international tourism market in the upcoming period have been made.

• Keywords: turistički resursi; analiza turističke potražnje; manifestacija; Grad Zagreb
• Keywords (english): tourist resources; analysis of tourist demand; manifestation; City of Zagreb
• Language: croatian
• URN:NBN: urn:nbn:hr:148:004618
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-24 13:03:50