Upravljanje lancem specijaliziranih prodavaonica

master's thesis

• Title (english): Specialized store chain management
• Author: Martin Gjureković
• Mentor: Dario Dunković (mentor)
• Committee member: Sanda Renko (predsjednik povjerenstva)
• Committee member: Kristina Petljak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-09-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cilj rada predstavlja definiranje temeljnih odrednica važnih za upravljanje lancem specijaliziranih prodavaonica. U radu se analizira utjecaj bitnih odrednica upravljanja na uspjeh poslovanja. Glavne odrednice upravljanja lancem prodavaonica su upravljanje lancem opskrbe, upravljanje asortimanom, formiranje cijena, promocija, upravljanje ljudskim resursima, lokacija prodavaonice, kontrola troškova, upravljanje robom, konkurencija te pružanje usluga. Metodologija korištena u radu obuhvaća korištenje literature poznatih autora, časopisa te baza podataka. Empirijsko istraživanje provedeno je studijom slučaja, odnosno intervjuem. Intervju se sastoji od dvanaest pitanja. Cilj istraživanja je doći do podataka o važnosti temeljnih odrednica upravljanja za menadžment poduzeća. Rezultati pokazuju da menadžment poduzeća ulaže u bitne odrednice upravljanja.

Abstract (english)

The aim of this thesis is to define the basic guidelines for the management of specialized store chain. This paper analyzes the impact of the important features of management on the success of the business. The main guidelines of the store chain management are supply chain management, management of assortment, pricing, promotion, human resource management, location of stores, cost control, management of goods, competition and the provision of services. The methodology used in the work involves the use of literature of known authors, journals and databases. Empirical research was conducted by a case study or an interview. The interview consists of twelve questions. The goal of the research is to obtain data on the importance of basic management guidelines for the management of the company. The results show that the company is investing in all of the important management guidelines.

• Keywords: upravljanje; lanac specijaliziranih prodavaonica; opskrbni lanac; cijene; usluge
• Keywords (english): management; chain of specialty stores; supply chain; cost; service
• Language: croatian
• URN:NBN: urn:nbn:hr:148:744953
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-25 09:37:35