Identifikacija poslovne krize na primjeru grupe Dalekovod

master's thesis

• Title (english): Identification of business crisis on example of group Dalekovod
• Author: Ana Katavić
• Mentor: Davor Labaš (mentor)
• Committee member: Nidžara Osmanagić Bedenik (predsjednik povjerenstva)
• Committee member: Martina Sopta (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-06-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Poslovne krize su sve češće te onemogućavaju normalno poslovanje poduzeća ugrožavajući njegovu stabilnost i uspješnost. Razliku između uspješnih i neuspješnih poduzeća čini sposobnost pravovremenog uočavanja krize te davanje adekvatnog odgovora na istu. Uz pojam poslovne krize, bitno je spomenuti pojam kriznog menadžmenta. Ključnu ulogu u prepoznavanju i ovladavanju krize ima upravo krizni menadžment o čijoj sposobnosti ovisi preživljavanje poduzeća u uvjetima krize.
Identifikacija poslovne krize bitan je korak pri rješavanju poslovne krize. Prvi korak je analiza šire okoline kako bi se definirala pozicija poduzeća. Idući korak je analiza grane pomoću koje se određuje položaj poduzeća u industriji u kojoj posluje. Nakon analize grane slijedi analiza internih čimbenika poduzeća. Kako bi se identificirala kriza, bitno je sagledati poduzeće u cijelosti. Zadnji korak identifikacije poslovne krize je financijska analiza i analiza sustava upravljanja.
U ovom radu analizirana je grupa Dalekovod za koju je na temelju provedenih analitičkih postupaka utvrđeno kako nije pravovremeno identificirala događaje koji su ukazivali na mogućnost nastanka poslovne krize što je dovelo do nelikvidnosti i prezaduženost. Unutar odabranog razdoblja primijetilo se kako se poduzeće nije u potpunosti suočilo sa svim simptomima krize, kao što su prezaduženost i nelikvidnost, što je produbilo krizu i ozbiljno ugrozilo poslovanje poduzeća. Mjere poduzete od strane menadžmenta počinju davati rezultate u zadnjoj godini promatranog razdoblja te upućuju na mogući oporavak poduzeća od posljedica krize i nepravovremene i adekvatne reakcije na nju.

Abstract (english)

Business crises are more frequent and prevent normal operation of companies threatening its stability and success. The difference between successful and unsuccessful companies makes the ability to timely identification of the crisis and giving adequate response to the same. Beside the notion of a business crisis, it is important to mention the concept of crisis management. A key role in identifying and overcoming the crisis has crisis management whose skills affect on the ability of enterprises to survive in the conditions of crisis.
Identification of a business crisis is an important step in resolving a business crisis. The first step is to analyze the wider environment in order to define the position of the company. The next step is to analyze the branches of which one determines the position of companies in the industry in which it operates. After analyzing the branches follows the analysis of the internal factors of the company. In order to identify the crisis, it is important to consider the whole company. The last step of identifying a business crisis is financial analysis and analysis of management system.
In this paper we analyzed the group Dalekovod for which, based on performed analytic procedures, it has been concluded that the company did not adequately identified activities which showed a possibility of crisis occurrence. Within the selected period is noted that the company has not fully faced with all the symptoms of the crisis, such as over-indebtedness and insolvency, deepening the crisis and seriously jeopardize the company's business. Measures taken by the management are beginning to show results in the last year of the study period, and suggest a possible recovery from the effects of the crisis and untimely and adequate reaction to it.

• Keywords: poslovna kriza; vrste poslovne krize; krizni menadžment; identifikacija poslovne krize; financijska analiza; SWOT analiza; PESTLE analiza; Porterov model; Dalekovod.
• Keywords (english): business crisis; kind of a business crisis; crisis management; identification of business crisis; financial analysis; SWOT analysis; PESTLE analysis; Porter's model; Dalekovod.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:713517
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-29 16:28:07