Primjena poslovnih modela u održivom poduzetništvu na primjeru ribarsko-prerađivačke djelatnosti

master's thesis

• Title (english): Application of business models in sustainable entrepreneurship on example of fish-processing industry
• Author: Marta Končurat
• Mentor: Mihaela Mikić (mentor)
• Committee member: Ana Andabaka (predsjednik povjerenstva)
• Committee member: Marko Kolaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Poslovni model odnosi se na logiku poslovanja organizacije – kako ona posluje i stvara
vrijednost za sve interesno - utjecajne skupine. S pridavanjem sve veće važnosti održivom
razvoju počinju se razvijati održivi poslovni modeli koji imaju za cilj utjecati na ostvarenje
profita uz tretiranje okoliša i društva kao interesno- utjecajnih skupina. Takoñer s povećanjem
važnosti poslovanja po principima održivog razvoja, od poduzetništva, kao dinamične sile
promjene, se očekuje sve veći doprinos ovom cilju. Osnovna je pretpostavka ovog rada da
poslovanje po principima održivosti i upošljavanje održivog poslovnog modela utječe na
povećanje konkurentske prednosti i profitabilnosti. U testiranju ove hipoteze provedeno je
istraživanje na uzorku od tri poduzeća iz ribarsko – prerañivačke djelatnosti. Ispitivana je
uspješnost poslovnog modela svakog poduzeća te koliko u svom poslovanju ove organizacije
uključuju načela održivosti. Zaključno, rezultati istraživanja su pokazali da jasnije definiran
poslovni model i pridavanje veće važnosti održivosti u cjelokupnom poslovanju dovodi do
veće profitabilnosti i konkurentske prednosti.

Abstract (english)

Business model describes organization's way of doing business – the way it operates and how
it creates value for its stakeholders. Growing importance of sustainability has led to
development of sustainable business models whose goal is to make profit while considering
people and environment as organization's stakeholders. Furthermore, with growing
importance of doing business according to the principles of sustainable development, of
entrepreneurship, as a dynamic force of change, is expected to have significant contribution to
this goal. The main assumption of this paperwork is that doing business according to
sustainability principles and by employing sustainable business model will have greater
impact on competitive advantage and profitability of organization. For purpose of exploring
this assumption a research has been conducted on three organizations from fish – proccesing
industry. What was researched is efficiency of employed business model and are they doing
business according to sustainability principles. In summary, research results show that clearer
business model and adding greater importance to sustainability in doing business leads to
higher profitability and greater competitive advantage.

• Keywords: održivi poslovni model; održivo poduzetništvo; održivi razvoj; razvijanje održivog poslovnog modela
• Keywords (english): sustainable business model; sustainable entrepreneurship; sustainable development; developing sustainable business model
• Language: croatian
• URN:NBN: urn:nbn:hr:148:986981
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-12-07 16:42:56