Utjecaj prikupljanja osobnih podataka i povjerenja prema web stranici na zabrinutost za privatnost u online okruženju

master's thesis

• Title (english): Impact of personal data collection and website trust on privacy concerns in the online context
• Author: Matea Strinavić
• Mentor: Goran Vlašić (mentor)
• Committee member: Sunčana Piri Rajh (predsjednik povjerenstva)
• Committee member: Sandra Horvat (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Problem zabrinutosti za privatnost u online okruženju u posljednje vrijeme privlači sve više
pozornosti. Na ovu temu provedena su mnogobrojna istraživanja koja pokazuju da su
korisnici Interneta sve više zabrinuti za svoju privatnost; s druge strane, organizacije,
institucije i poduzeća kojima su ti podaci povjereni se njima koriste na neprimjeren način
narušavajući pritom privatnost korisnika. Međutim, u digitalnom društvu povjerenje u Internet
i povezane tehnologije postaju kritični čimbenici rasta i razvoja poduzeća. Upravo iz tog
razloga, rad se fokusira na istraživanje povezanosti percipirane razine prikupljanja osobnih
podataka i povjerenja prema web stranici na zabrinutost za privatnost u online okruženju.
Ključni pojmovi koji su obrađivani odnose se na osobne podatke pojedinaca, koncept
povjerenja i pitanje zaštite privatnosti koje se promatra, osim konceptualno, i iz perspektive
zakonske regulative.

Abstract (english)

The online privacy issue has gathered significant attention in the last couple of years.
Numerous studies have been carried out on this subject showing that Internet users are
concerned about their privacy; on the other hand organizations, institutions and enterprises
which collect and store data use it in an inappropriate way compromising users’ privacy.
However, in the digital society, Internet trust and related technologies become critical factors
of growth and development of enterprises. Focus of this paper is on the perceived impact of
personal data collection and website trust on privacy concerns in the online context. Key
concepts that are analyzed are related to the personal data, the concept of trust and privacy
issues; privacy issues are discussed from the legislation perspective, too.

• Keywords: online privatnost; osobni podaci; povjerenje; zakonska regulativa
• Keywords (english): online privacy; personal data; trust; legislation
• Language: croatian
• URN:NBN: urn:nbn:hr:148:230986
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-12-14 15:20:04