KOMPARATIVNA ANALIZA ZAGREBA I RIJEKE KAO DESTINACIJA KREATIVNOG TURIZMA

master's thesis

• Title (english): COMPARATIVE ANALYSIS OF ZAGREB AND RIJEKA AS CREATIVE TOURISM DESTINATIONS
• Author: Tihana Strossmayer
• Mentor: Danijela Ferjanić Hodak (mentor); MBZ: 299212
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-07-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Kao odgovor na povećane zahtjeve od strane turističke potražnje, a koji se odnose na karakteristike „novog turista“ i sve veći značaj turističkog iskustva i doživljaja, pojavila se uža tržišna niša u okviru koje se razvija kreativni turizam. Cilj ovoga rada je definirati kreativni turizam, njegove karakteristike i važnost za sam turizam i nacionalno gospodarstvo te istražiti uz pomoć sekundarnih podataka stanje kreativne turističke ponude u Hrvatskoj na primjeru Grada Zagreba i Grada Rijeke. U sklopu istraživanja definirani su kreativni turistički proizvodi na razini dva grada, te je napravljena SWOT analiza za svaki. Hrvatska kao zemlja koja obiluje kako kulturnim, tako i kreativnim resursima, te sve većim udjelom kreativnih djelatnosti, ima sve preduvjete za razvoj ovog specifičnog oblika turizma. U radu su definirane i potencijalne mogućnosti te ograničenja razvoja kreativnog turizma.

Abstract (english)

As response to increased changes from the side of tourist demand, which include caracteristics of the „new tourist“ and greater importance of tourism experience, a narrow niche emerged under which is developing creative tourism. The aim of this paper is to define creative tourism, its characteristics and importance for tourism and the national economy but also to explore with secondary data the state of creative tourist offer in Croatia, on the example of the City of Zagreb and the City of Rijeka. Within the survey, creative tourism products are defined at the two city level and SWOT analysis is done for each. Croatia as a country rich in both cultural and creative resources and an increasing share of creative activities and industries has a good precondition for developing this specific form of tourism. In this paper the potential possibilities and constraints of creative tourism are defined.

• Keywords: kreativni turizam; kreativna ekonomija; kreativne djelatnosti; turistička destinacija; Zagreb; Rijeka; Hrvatska
• Keywords (english): creative tourism; creative economy; creative activities; tourist destination; Zagreb; Rijeka; Hrvatska
• Language: croatian
• URN:NBN: urn:nbn:hr:148:804620
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-07-12 10:36:03