Izazovi u organizaciji sportskog događaja

master's thesis

• Title (english): Challenge in organisation of a sport event
• Author: Lucijana Mandić
• Mentor: Miroslav Mandić (mentor); MBZ: 257553
• Committee member: Miroslav Mandić (predsjednik povjerenstva)
• Committee member: Sandra Horvat (član povjerenstva)
• Committee member: Tihomir Vranešević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2019-07-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

U ovom diplomskom radu istražilo se kojim se sve izazovima susreću organizatori sportskih događaja kao i samim zadovoljstvom sudionika sportskog događaja. S nastojanjem da se sportski događaj podigne na veću razinu prepoznatljivosti sa segmentiranim postojećim i potencijalnim sudionicima organizatori samog sportskog događaja nailaze na niz prepreka. U svrhu istraživanja i poboljšanja organizacije sportskog događaja u središnjoj točci istraživanja bili su sudionici prošlog organiziranog... More sportskog događaja. Njihovo zadovoljstvo odnosno nezadovoljstvo samom organizacijom sportskog događaja koji uključuje brojne i svakako ključne elemente istraživanja poput smještaja sportaša, dolaska i odlaska na mjesto sportskog natjecanja, same organizacije natjecanja kao i rasporeda održavanja natjecanja, prehrane koja im je osigurana tijekom boravka i održavanja natjecanja, raspoloživim, odgovarajućim i pravovremenim informacijama o održavanju natjecanja te zadovoljstvo odnosno nezadovoljstvo s odnosom organizatora. U svrhu istraživanja koristio je se kvantitativni i kvalitativni pristup, a primarni podaci kao i uzorak istraživanja prikupljeni su od strane sudionika prošlog sportskog događaja. Kao instrument istraživanja koristio je se anketni upitnik preko kojega je izražavalo zadovoljstvo odnosno nezadovoljstvo organizacijom sportskog događaja te vodič ili podsjetnik za intervju sa samim organizatorima. Provedeno istraživanje pokazalo je većinsko zadovoljstvo sudionika elementima organizacije sportskog događaja, ali također ukazalo na probleme s kojima su se susretali poput prilagođenosti sportskih terena, rasporeda natjecanja i informiranosti o promjenama tijekom natjecanja. Organizator sportskog događaja ukazao je na probleme s kojima se susreće, posebice onima financijske prirode. No s obzirom na uhodanost organizacije sportskog događaja, pored sporta, organizator je ukazao i na druge značajke koji sportski događaj sa sobom nosi. Less

Abstract (english)

This thesis researched the challenges which organizers of sports events face, as well as the participant's satisfaction with the sports event. Having the clear goal of expanding the sports event's recognizability with segmented existing and potential participants, the organizers come along on numerous barriers. For researching purposes and with the objective to improve the organisation of sports events, the main focus of this thesis is on the participants. Their satisfaction or... More dissatisfaction with the organisation of the sports event includes many key elements of the research such as the participants' accommodations, the arrival and departure to and from the location of the sports event, the organisation of the contest as such, the schedule of the contest, the food which is served during the stay, the available, correct and updated information about the contest, as well as the satisfaction or dissatisfaction with the relations with the organizers. For researching purposes, the approach of this thesis used qualitative and quantitive and the main data, as well as the research sample, is acquired from the participants of the last sports event. The research tools were in a survey in which the participants told us their satisfaction or dissatisfaction with the sports event, a guide and an interview with the organizers. The conducted research showed us hat the most of the participants were satisfied with the elements of the organisation of the sport event but it also indicated problems which occured, e.g. adjustment of the sport field, schedule oft he competititon and information about changes during competition. Organisators of the sport event indicated problem which occur during organisation, sepecially those of financial nature. Taking in consideration the stablished organisation of the sport event, besides sport, the organisator pointed also out other characteristics which come with the sport event. Less

• Keywords: sportski marketing; sportski događaj; organizacija; sudionici; izvedba
• Keywords (english): sports marketing; sports event; organisation; participants; execution
• Language: croatian
• URN:NBN: urn:nbn:hr:148:811587
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-07-15 17:30:24