Istraživanje o percepciji upotrebe blockchain tehnologije u elektroničkom poslovanju

master's thesis

• Title (english): Exploring the perception of using blockchain technology in electronic busines
• Author: Max Mucko
• Mentor: Božidar Jaković (mentor); MBZ: 286533
• Committee member: Katarina Ćurko (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2019-07-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Inicijalnim ushitom blockchain tehnologije putem inovacije Bitcoina započelo je razdoblje mogućnosti pouzdane razmjene imovine putem distribuiranih sustava bez trećih strana. Od razvoja Bitcoina do danas, dolazi do napretka i uključivanja blockchain tehnologije u svakodnevni život ljudi i poduzeća, stvarajući potrebu o istraživanju trenutnog stanja percepcije ove inovativne tehnologije, kao i pregled s visoke razine o upotrebi blockchain tehnologije u elektroničkom poslovanju. U diplomskom radu provesti će se istraživanje o percepciji i korisnosti blockchain tehnologije. Ovaj rad, osim istraživanja percepcije korisnika tehnologije, objašnjava upotrebu blockchain tehnologije u elektroničkom poslovanju te se putem različitih studija elaboriraju najbolje industrijske prakse. Fokus diplomskog rada stavljen je na stvarnu upotrebu tehnologije u poslovanju uz praktične primjere poduzeća. Informacije, literatura i znanje o području istraživanja prikupljani su od sredine 2017. godine putem redovitog učenja o fundamentima blockchain tehnologije, redovitom ažuriranju stečenog znanja putem svakodnevnih proučavanja ove novonastale industrije te istinskim zanimanjem za disruptivne tehnologije koje imaju mogućnost promijeniti način rukovođenja tradicionalnih sustava.

Abstract (english)

The innovation of a blockchain based system called Bitcoin has sparked the imagination of people looking to exchange value via a distributed peer-to-peer system without the interference of third parties. In the last ten years, there has been a significant amount of progress in the blockchain technology. That progress brings up the need for a comprehensive research on the perception of the blockchain technology from both enterprises and individuals. This thesis explores the perception of individuals about the blockchain technology, explains the utilization of the technology in electronic business, and elaborates various industry best-practices. The thesis focuses on the real-world adoption examples while briefly explaining the speculative force behind the industry. The information, literature and knowledge utilized in preparing the thesis has been acquired since early 2017 while frequently learning about the technology fundamentals. Additionally, the thesis elaborates the need for interest in disruptive technologies, considering the fact they offer the possibility to change the way we look at and govern traditional financial and legacy systems.

• Keywords: blockchain tehnologija; kriptovalute; istraživanje; blockchain; elektroničko poslovanje
• Keywords (english): Blockchain; Distributed ledger technology; Digitalization; Technology; cryptocurrency; electronic business; e-commerce; enterprise blockchain
• Language: croatian
• URN:NBN: urn:nbn:hr:148:109669
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Business informatics; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-07-17 17:33:18