Komparativna analiza promocije turističke destinacije temeljem filmskog turizma - primjeri Dubrovnika i Londona

undergraduate thesis

• Title (english): Comparative analysis of promoting tourism destinations based on film induced tourism - case of Dubrovnik and London
• Author: Lucija Šicel
• Mentor: Oliver Kesar (mentor); MBZ: 234581
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Zahvaljujući inovacijama, razvoju medija i autentičnosti pojedinih turističkih destinacija, razvio se novi specifičan oblik turizma poznatiji kao filmski turizam. Igrani filmovi i serije imaju veliku moć stvaranja slike o pojedinoj turističkoj destinaciji, što potencijalno rezultira promocijom i razvojem filmskog turizma. Iako se turističkom ponudom znatno razlikuju, gradovi Dubrovnik i London postaju glavni konkurenti navedenog oblika turizma, posebno u poslijednjih deset godina nakon emitiranja svjetski poznatih filmova i serija. Film je na pojedinim turističkim destinacijama stvorio svojevrsnu nematerijalnu kulturnu baštinu, ali i postao opasnost za gubitkom autentičnosti.

Abstract (english)

With the help of innovations, media development and authenticity of individual tourist destinations, a new specific form of tourism, know as film tourism, was developed. Feature films and series have power to create an image of a tourist destination, which can potentially result with promotion and development of film tourism. Although the tourist offer varies considerably, cities Dubrovnik and London are becoming major competitors of this type of tourism, especially in the last ten years after the release of the world known films and series. At some tourist destinations, the film has created a kind of intangible cultural heritage but also became a danger of loss of authenticity.

• Keywords: filmski turizam; turistička destinacija; promocija; inovacije
• Keywords (english): film tourism; tourist destination; promotion; innovations
• Language: croatian
• URN:NBN: urn:nbn:hr:148:260035
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-11 15:22:00