Marketing i organizacija hotela Palace u Malinskoj

undergraduate thesis

• Title (english): Marketing and organization of Palace hotel in Malinska
• Author: Jan Tucman
• Mentor: Mirko Palić (mentor); MBZ: 258071
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2019-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Danas je hotel Palace u ruševnom stanju, te polako ali sigurno fizički nestaje s lica zemlje. Ipak, i dalje nas privlači svojom betonskom konstrukcijom kroz koju priroda prodire, a ponajviše slavnom prošlosti kroz koju postoje brojne legende i mitovi. Sjećanja na nekadašnji glamur i sjaj šire se Malinskom dandanas. Danas je Haludovo u medijima pojavljuje isključivo u smislu pretvorbe i privatizacije. Ironija je u tome da je 1990.godine u hotelu Palace napisan prvi Ustav RH. Ovaj završni rad nam pokazuje kako bi se država trebala brinuti o napuštenim turističkim objektima koji su od velikog arhitektonskog, kulturološkog i gospodarskog značaja. Mišljenja sam da bi hotelski kompleks Haludovo ostao biser i brend hrvatskog turizma, samo da se prepustilo sposobnim ljudima koji će puno uložiti u daljnji rad kompleksa. Danas se suočavamo sa velikim društvenim problemom koji oslikava propast hrvatskog gospodarstva pretvorbom i privatizacijom. Početkom devedesetih godina započela je milenijska pljačka i privatizacija brojnih poduzeća. Taj isti problem traje i danas, kada je zabijen posljednji čavao i lijes hrvatskog gospodarstva – odricanje od INA-e. Problem koji je političke naravi i tek čeka svoje buduće rješenje.

Abstract (english)

Today, the Palace hotel is in ruins, and slowly but surely physically disappears from the face of the Earth. However, still attracts us with its concrete structure through which penetrates nature, and most of the glorious past in which there are many legends and myths. Memories of former glamor and glitter spread Malinska nowadays. Today Haludovo media appears exclusively in terms of transformation and privatization. The irony is that in 1990 at the Palace Hotel first written Constitution of the Republic of Croatia. This final work shows us how the State should take care of abandoned tourist facilities which are of great architectural, cultural and economic significance. I think that would be a hotel complex Haludovo remained pearl and brand of Croatian tourism, only to be left to competent people who will invest a lot in the future work of the complex. Today we are faced with a big social problem that reflects the collapse of the Croatian economy transformation and privatization. In the early 90's began millennium robbery and privatization of many companies. This same problem continues to nowadays, when he hammered the last nail the coffin and the Croatian economy - the renunciation of INA company. The problem is political in nature and only waiting for their future solution.

• Keywords: hotel; arhitektura; turizam; gospodarstvo; pretvorba; privatizacija; politika; marketing; Malinska; Hrvatska
• Keywords (english): A hotel; Architecture; Tourism; Economy; Transformation; Privatization; Politics; Marketing; Malinska; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:846122
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-17 10:23:53