Zastupljenost lokalne hrane u HORECA sektoru

master's thesis

• Title (english): Analysis of local food in HORECA sector
• Author: Sonja Ganić
• Mentor: Kristina Petljak (mentor)
• Committee member: Sanda Renko (predsjednik povjerenstva)
• Committee member: Ivana Štulec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U posljednjih nekoliko godina sve je više naglašena ideja o razvoju lokalnog prehrambenog sustava, odnosno proizvodnje lokalno uzgojene hrane. Sustavlokalne hrane obuhvaća procese sađenja, proizvodnje, obrade, a u konačnici i samu prodaju hrane unutar određenoga geografskog prostora. Tako se uz pojam lokalne hrane vezuje i pojam 'kratki lanac opskrbe' sa smanjenim brojem posrednika. Međutim, ne postoji pravno usuglašena definicija pojma lokalne hrane, odnosno određivanje granice geografskog područja ovisi o situaciji i namjeni hrane. U zadnje vrijeme sve više raste njen značaj jer se mijenjaju preferencije i navike potrošača koji žele znati otkuda dolazi hrana koju kupuju i konzumiraju. Potreba za transparentnošću, želja i interes za točnim informacijom o porijeklu i načinu uzgoja hrane sve je izraženija, a što onda posljedično utječe i na izbor proizvođača da proizvode upravo takvu hranu i izbor restorana da u pripremanju svojih jela koriste hranu visoke kvalitete ne bi li time privukli potrošače, odnosno svoje posjetitelje. Cilj rada je definirati lokalnu hranu kao takvu te otkriti kakav ona utjecaj ima na poslovanje restorana i utječe li njeno korištenje na stvaranje veće vrijednosti. Osim toga, ispitat će se s kojim se sve izazovima susreću u nabavi lokalne hrane, je li im dostupna i jesu li im cijene prihvatljive te privlači li zaista njeno konzumiranje potrošače. U tu svrhu, provest će se primarno istraživanje koje obuhvaća provedbu anketnog upitnika koji je većinom usmjeren prema pojedinim ugostiteljskim objektima, odnosno restoranima brze prehrane (fast food bar) na području grada Zagreba.

Abstract (english)

In the last few years, the idea of developing a local food system and production of locally grown food, has been increasingly growing. Local food system contain proccesses of planting, production, processing and ultimately the sale of food within a specific geographical area. Therefore, ''local food'' is linked to the concept of short food supply chains within a reduced number of intermediaries. However, ther eis no legally agreed definition of local food, such as the definition of the geographical borders area that depends on the situation and food purpose. Recently, the impact of local food is increasing because of the preferences and habits of consumers which are changing and they want to know the source of origin.The need for transparency, desire and interest for accurate informations about the origin and method of food production is rising more and more which leads to choices of producers to make exactly that food and restaurant choice to prepaire high quality meals that attracts consumers. The aim of this research is to define the meaning of local food and what impacts it has on the HoReCa sector, exactly restaurant industry and if it's use influence the creation of a better business. In addition, the research analyzes what challenges the restaurants are facing trouble in purchase, availability and acceptable prices or whether it is really appealing to consumers. For this purpose, a primary survey will be conducted, which will include the implementation of a questionnaireaimed to fast food restaurants in the city of Zagreb.

• Keywords: Ključne riječi: lokalna hrana; kratki lanci opskrbe; HoReCa sektor
• Keywords (english): Keywords: localfood; short food supply chain; HoReCa sector
• Language: croatian
• URN:NBN: urn:nbn:hr:148:562373
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-18 21:48:20