Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj

master's thesis

• Title (english): Procurement of over the counter products through the example of pharmacies in Croatia
• Author: Silvija Vujević
• Mentor: Blaženka Knežević (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U ljekarnama se osim klasičnih lijekova na recept i bezreceptnih lijekova (OTC eng. Over The Counter), prodaju i medicinski proizvodi, magistralni i galenski pripravci, ortopedska pomagala i proizvodi koji spadaju u dodatke prehrani, homeopatija, dječja hrana i kozmetika, i slično. I dok se nabava lijekova vodi putem Službe centralne nabave preko ovlaštenih veledrogerija i zakonodavno je regulirana, proces nabave proizvoda koji ne služe u svrhe liječenja je drugačije reguliran. U suvremenom poslovanju nabava se sve više izdvaja kao strateška jedinica odnosno funkcija koja se temelji na stvaranju dodatne vrijednosti i smanjivanju ukupnog troška u lancu opskrbe. Ljekarne se pokušavaju odmaknuti od tradicionalnog poslovanja i privući kupce s ponudom i drugih kategorija proizvoda koji nisu nužno povezani uz samo liječenje i prodaju na recept. Cilj ovog rada bio je analizirati navike potrošača s obzirom na jedan bezreceptni proizvod (sredstvo za sunčanje) i provesti analizu putem intervjua sa zaposlenikom ljekarne baziranu na dobivenim rezultatima ankete kako bi se povukla paralela i donijeli zaključci i prijedlozi o poboljšanju ili izmjenama načina rada odjela nabave ljekarne glede bezreceptnih proizvoda.

Abstract (english)

In addition to the perscription drugs and OTC (Over The Counter), pharmacies sell major and galenic preparations, orthopedic aids and products such as dietary supplements, homeopathy produtcs, baby food, cosmetics, and the like. While procurement of medicines is conducted through the Central Procurement Department through licensed pharmaceuticals and is regulated by the law, the process of procuring non-therapeutic products is regulated differently. In modern business, supply unit is increasingly distinguished as a strategic unit or function based on creating additional value and reducing the total cost of the supply chain. Pharmacies are trying to move away from traditional business and attract buyers with a range of other product categories that are not necessarily related just to treatment and prescription sales. The aim of this paper is to illustrate the procurement process on an example of a pharmacy in the Republic of Croatia and describe the procurement process of the non-medicated products that relate to cosmetics with protective factors that provide better protection for exposure to sunlight.

• Keywords: kategorija proizvoda; ljekarna; potrošači
• Keywords (english): product category; consumers
• Language: croatian
• URN:NBN: urn:nbn:hr:148:373975
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Reformatted digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-24 10:36:47