Uloga projektnog menadžmenta u organizaciji poslovnih događanja u Republici Hrvatskoj

master's thesis

• Title (english): The role of project management in the organization of business events in the Republic of Croatia
• Author: Kim Norma Müller
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Odabrana tema istražuje ulogu projektnog menadžmenta u organizaciji recentnih poslovnih događanja na području Republike Hrvatske. U današnje vrijeme svaki poslovni pothvat dobiva naziv projekt, a svaki projekt zahtjeva njegovu kvalitetnu pripremu, realizaciju i postprojektne aktivnosti. Projektni menadžment tada ima veliku ulogu u sastavljanju pravilne organizacijske strukture timova, grupa i/ili poduzeća koja će provesti ideju projekta u djelo. Također, sve ubrzaniji ritam promjena na poslovnim tržištima zahtjeva višu razinu kontinuirane stručne edukacije i informiranosti samih sudionika tržišta o najnovijim kretanjima u djelatnostima u kojima posluju. Tada dolazi do zamjetnog trenda povećanja organiziranja poslovnih konferencija i festivala koje skupno nazivamo poslovna događanja. U sklopu ovog rada provedeno je istraživanje kojim se pokušalo utvrditi kolika je i u kojem obujmu uloga projektnog menadžmenta u organizaciji poslovnih događanja u Hrvatskoj. Ovim istraživanjem zaključeno je da su odstupanja teorije od prakse minimalna. Na uzorku od 26 projektnih menadžera i voditelja projekata dobiveni su rezultati koji ukazuju da su glavne uloge projektnih menadžera kontrola troškova projekta te upravljanje rizicima. Također je bitno zaključiti da su mišljenja svih ispitanika slična te da su odskakanja od prosjeka minimalna, pa čak i zanemariva.

Abstract (english)

The selected topic explores the role of project management in organizing recent business events in the Republic of Croatia. Nowadays, every business venture is called a project, and every project requires its quality preparation, realization and post-project activities. Project management then plays a major role in putting together the proper organizational structure of the teams, groups and / or companies that will put the project idea into action. Also, the accelerating pace of changes in business markets requires a higher level of continuing professional education and awareness of market participants themselves about the latest developments in the industries in which they operate. Then there is a noticeable trend of increasing the organization of business conferences and festivals, collectively referred to as business events. As part of this paper, a study was conducted to determine the extent of the role of project management in organizing business events in Croatia. This research concluded that the deviations of theory from practice are minimal. A sample of 26 project managers obtained results indicating that the main roles of project managers are project cost control and risk management. It is also important to conclude that the opinions of all respondents are similar and that the rebounds from the average are minimal and even negligible.

• Keywords: projektni menadžment; upravljanje događanjima; poslovna događanja; projektni menadžer; produkcija
• Keywords (english): project management; event management; business events; project manager; production
• Language: croatian
• URN:NBN: urn:nbn:hr:148:461633
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-09-24 11:57:15