Sustavi varijabilnog plaćanja i analiza mogućnosti primjene u praksi malih poduzeća

master's thesis

• Title (english): Variable pay and possibilities of its implementation in small enterprises
• Author: Jasna Sitar
• Mentor: Ivana Načinović Braje (mentor)
• Committee member: Lovorka Galetić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Mali poduzetnici bore se za svoje mjesto na tržištu, a kao alat u tome pomaže im dobro
osmišljena strategija. To često predstavlja problem jer su mala poduzeća oskudna u resursima,
kako financijskim tako i ljudskim. Strategije nagrađivanja zaposlenika svakako su dio plana
dobro ustrojenog poduzeća. U praksi su vremenske plaće još uvijek najzastupljeniji način
nagrađivanja, no primjena varijabilnog plaćanja je u konstantnom porastu, što je vidljivo i iz
provedenog istraživanja. Privući, zadržati i motivirati zaposlenike atraktivnim paketima
kompenzacija omogućava malim i srednjim poduzetnicima opstanak na tržištu. Odrediti
jedinstvene modele nagrađivanja koji bi bili primjenjivi u malim poduzećima i dalje
predstavlja veliki izazov. Sve se češće provode istraživanja na temu nagrađivanja čiji
doprinos uvelike pomaže malim gospodarstvenicima. U teorijskim obradama navedene
problematike često se koristi koncept kompenzacijskog menadžmenta koji je usmjeren na
velika poduzeća i puno rašireniji dok su teorije o malom poduzetništvu tek u razvoju kojima
se i ovim radom doprinosi.

Abstract (english)

Small businesses are struggling in the market for their place, and as a tool they are helped by
well-designed strategies. This is often a problem because they are scarce in resources, both
financial and human. Reward strategies are certainly part of a well-placed company plan.
Time wages are still the most prevalent, but variable pay is constantly increasing, as shown by
the conducted research. Attract, retain and motivate employees through attractive
compensation packages for small and medium-sized enterprises ensure the survival on the
market. Identifying unique reward models that would be applicable in small businesses
remains a major challenge. Increasingly, research is being conducted on the topic of
remuneration, whose contributions greatly help small businesses. The theoretical treatment of
these issues often uses the concept of compensation management, which is aimed at large
companies and much more widespread, while theories on small business are only in
development, to which this work is also contributes.

• Keywords: varijabilno plaćanje; mali poduzetnici; motivacija; nagrađivanje
• Keywords (english): variable payment; small business; motivation; rewarding
• Language: croatian
• URN:NBN: urn:nbn:hr:148:882495
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2019-09-24 12:07:31