Čimbenici odanosti organizaciji generacije Y

master's thesis

• Title (english): Factors of commitment to the organization of Generation Y
• Author: Maja Šuman
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Maja Klindžić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Postoje različiti unutarnji i vanjski, odnosno financijski i nefinancijski čimbenici koji utječu na stavove zaposlenika koji pripadaju generaciji Y i njihovu odanost organizaciji, te je za poslodavce veliki izazov zadržavanje i motiviranje milenijalaca koji su sa svojim obilježjima i razmišljanjima različiti od pripadnika generacije X i generacije Baby-boomera. Istraživanja pokazuju da se povećanje odanosti zaposlenika generacije Y može postići ulaganjem u njihov razvoj kroz zanimljive i dinamične poslovne zadatke, ali i omogućavanjem rada u ugodnoj radnoj atmosferi u kojoj se cijeni i nagrađuje svaki trud i doprinos organizaciji, te daje povratna informacija o radu na temelju čega milenijalci mogu učiti i razvijati karijeru.
Rezultati provedenog empirijskog istraživanja podudaraju se sa sličnim istraživanjima o odanosti organizaciji generacije Y, koji pokazuju da su pripadnicima generacije Y za odanost najvažniji sljedeći čimbenici odanosti: mogućnosti napredovanja i razvoja karijere, bolja ravnoteža između privatnog i poslovnog života te veća ukupna plaća i bolje pogodnosti. S druge strane, milenijacima je od svih navedenih čimbenika najmanje važan rad u državnoj organizaciji, posao s manje odgovornosti i manje hijerarhičnosti u organizaciji. Da bi poslodavci utjecali na odanost milenijalaca smatra se da bi trebali prilagoditi uvjete rada, komunikaciju i načine motiviranja zaposlenika ove generacije. Menadžeri trebaju razviti kulturu rada koja zaposlenicima generacije Y omogućuje da ostvare uspjeh i karijeru, ali i da imaju ravnotežu između privatnog i poslovnog života koja je pripadnicima generacije Y važnija za odanost organizaciji nego pripadnicima starijih generacija.

Abstract (english)

There are variously internal and external, or financial and non-financial factors that affect the attitudes and commitment of employees that belong to the Generation Y. For organizations, there is a challenge how to motivate millennials who are different in their characteristics and thinking from members of Generation X and Baby-Boomers. The thesis depicts that an employer can achieve Generation Y's loyalty by investing in its development through interesting and dynamic job tasks, as well as by enabling comfortable work atmosphere where every effort and contribution to the organization is rewarded, and by providing feedback so that millennials can learn and develop their careers which is very important for them.
The results of the empirical research are in line with similar researches on commitment to the organization of Generation Y. Results are showing that members of Generation Y are committed to the organization if the following commitment factors exist: career advancement and development opportunities, work-life balance, good payoffs and benefits. On the other hand, millennials appreciate less these factors of commitment: possibility to work in a government organization, a job with less responsibility, and organization with less hierarchy. In order to affect commitment of millennials, employers should think of better working conditions, good internal communication and ways of motivating employees of this generation. Managers have to develop an organizational culture where Generation Y members are satisfied and feel that they can achieve a successful career, but also have a balance between private and business life that is for the members of this generation more important than it is to older generations.

• Keywords: čimbenici odanosti organizaciji; generacija Y; čimbenici odanosti generacije Y
• Keywords (english): factors of commitment to the organization; generation Y; factors of commitment to the organization of generation Y
• Language: croatian
• URN:NBN: urn:nbn:hr:148:690592
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-09-26 07:06:36