Analiza uspješnosti preuzimanja poduzeća iz hotelijerske industrije Republike Hrvatske

master's thesis

• Title (english): Analysis of acquisition success in hotel industry of the Republic Croatia
• Author: Klaudia Bugarin
• Mentor: Davor Filipović (mentor)
• Committee member: Davor Filipović (predsjednik povjerenstva)
• Committee member: Ivana Dražić Lutilsky (član povjerenstva)
• Committee member: Ana Ježovita (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Accounting); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Spajanja i preuzimanja poslovne su kombinacije koje su prisutne u svim sektorima pa tako i u hotelijerstvu. U ovom radu istražuju se preuzimanja u hotelijerskoj industriji u Republici Hrvatskoj i Europskoj Uniji. Istraživanje o preuzimanjima na području Europske Unije provedeno je na temelju baze podataka Mergermarket. Baza podataka prikazuje preuzimanja čija je zaključna cijena veća od pet milijuna dolara te su u uzorak uzete najveće turističke velesile i uspoređuju se s zemljama u razvoju.
U radu se analizira uspješnost preuzimanja Istraturist d.d. od strane Plave Lagune d.d. Rad prikazuje proces i motive preuzimatelja za pokretanje ove transakcije, a analiza uspješnosti se temelji na horizontalnoj i vertikalnoj analizi financijskih izvještaja te na analizi pomoću pojedinačnih financijskih pokazatelja.

Abstract (english)

Mergers and acquisitions are business combinations that are present in all sectors including hotel industry. This paper investigates acquisitions in the hotel industry in the Republic of Croatia and in the European Union. A study of acquisitions in the European Union was conducted on the basis of the Mergermarket database. The database shows acquisitions with a deal value higher than five million dollars. The sample includes the largest tourism superpowers in the European Union and compares them to developing countries.
This paper also analyzes the success of the takeover Istraturist d.d. by the Plava Laguna d.d. The Paper also shows process and the motives of the acquirer for the beginning this transaction. Analysis of the success is based on the horizontal and vertical analysis of the financial statements and on the analysis of individual financial indicators.

• Keywords: spajanje i preuzimanje; horizontalna analiza financijskih izvještaja; vertikalna analiza financijskih izvještaja; Plava Laguna d.d.; Istraturist d.d.; Mergermarket
• Keywords (english): mergers and acquisition; horizontal analysis of financial statements; vertical analysis of financial statements; Plava Laguna d.d.; Istraturist d.d.; Mergermarket.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:885250
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-26 09:46:32