prikaz prve stranice dokumenta Social Media Marketing in Tourism
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undergraduate thesis
Social Media Marketing in Tourism
Case of Croatia
2019. urn:nbn:hr:148:076733
Botica, Andrea
University of Zagreb
Faculty of Economics and Business
Department of Informatics

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Botica, A. (2019). Social Media Marketing in Tourism : Case of Croatia (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:076733

Botica, Andrea. "Social Media Marketing in Tourism : Case of Croatia." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:076733

Botica, Andrea. "Social Media Marketing in Tourism : Case of Croatia." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:076733

Botica, A. (2019). 'Social Media Marketing in Tourism : Case of Croatia', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 29 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:076733

Botica A. Social Media Marketing in Tourism : Case of Croatia [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2025 January 29] Available at: https://urn.nsk.hr/urn:nbn:hr:148:076733

A. Botica, "Social Media Marketing in Tourism : Case of Croatia", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:076733

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Metadata
TitleSocial Media Marketing in Tourism : Case of Croatia
AuthorAndrea Botica
MentorIvan Strugar (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
The paper examines the importance of social media (SM) in tourism industry. It shows how does SM affects tourist in three phases of their travel decision making process. the second part of the paper shows importance of social media marketing in Croatian tourism based on the examples of modern marketing campaigns.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:076733
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2019-09-30 12:35:35