Utjecaj nove regulative EU na razvoj elektroničke trgovine u Republici Hrvatskoj

master's thesis

• Title (english): Impact of new EU regulations on electronic trade development in Republic of Croatia
• Author: Bruno Malivuk
• Mentor: Ivan Kovač (mentor)
• Committee member: Ivan Kovač (predsjednik povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Committee member: Kristina Petljak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Rad ima za cilj dati detaljan pregled recentne literature vezano za elektroničku trgovinu. Također, rad ima za cilj dati pregled regulativa Europske Komisije vezano za elektroničku trgovinu unutar granica EU. Dodatno rad će dati detaljan pregled provedenog istraživanja autora na temelju uzorka od 242 ispitanika. U radu se predstavljaju promjene donesene novom regulativom koja je stupila na snagu u prosincu 2018. godine. Najnovija promjena, a u fokusu rada je zabrana diskriminiranja potrošača na temelju državljanstva, mjesta boravišta i mjesta poslovnog nastana. Uz predstavljanje donesenih promjena novom regulativom, u radu se daje detaljan pregled rezultata istraživanja o utjecaju novih promjena vezano za prekograničnu elektroničku trgovinu na tržištu RH. Rad se bavi specifičnim dijelom trgovine koji se detaljno analizira i na temelju analize i istraživanja donosi zaključak autora.
Budući da je za svako poduzeće cilj ostvarenje konkurentske prednosti, motiv za uključivanje u procese elektroničke trgovine je sve veći. Elektronička trgovina nudi niz prednosti za trgovce kao što su, niži troškovi, niže prodajne cijene, pristup potrošačima iz drugih zemalja, itd. U kombinaciji sa prednostima rad će detaljno prikazati i negativne strane kroz rezultate provedenog istraživanja te dati detaljnu sliku o prekograničnoj elektroničkoj trgovini sa stajališta Hrvatskog tržišta.

Abstract (english)

The purpose of this paper is to display the detailed review of the recent literature related to electronic commerce. Additionally, the purpose of this paper is to display the detailed review of European Commision regulations related to electronic commerce within the borders of EU. In addition to that, the paper will give detailed review of conducted author's survey on a sample of 242 subjects. In the paper new changes brought by new regulation in December 2018 are presented. The newest change that is in focus of the paper is prohibition of discrimination against consumers on the basis of nationality, place of residence and place of business establishment. In addition to presenting the changes made by the new regulation, the paper displays a detailed overview of the research resultson the impact of new changes related to cross-border electronic commerce in the Republic of Croatia. The paper deals with a specific part of the trade which is analyzed in detail and draws the author's conclusion on the basis of analysis and research.
As the goal of each business is to gain competitive advantage, teh motive for engaging in E-commerce processes is growing. E-commerce offers a number of benefits for retailer, such as lower costs, lower selling prices, access to consumers in foreign country, etc. Combined with the benefits of E-commerce, the paper will display the downsides through the results of the conducted research and give a detailed picture of cross-border E-commerce from the position of the Croatian market.

• Keywords: elektronička trgovina; nova regulativa; prekogranična elektronička trgovina; regulativa o zabrani diskriminacije; geoblocking
• Keywords (english): e-commerce; new regulation; cross-border e-commerce; non-discrimination regulation; geoblocking
• Language: croatian
• URN:NBN: urn:nbn:hr:148:381788
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Trade; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-09-30 14:43:44