Mogućnosti održivog razvoja cikloturizma u Varaždinskoj županiji

master's thesis

• Title (english): Possibilities for sustainable development of cycling tourism in Varaždin County
• Author: Laura Tenodi
• Mentor: Zvjezdana Hendija (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Vanja Krajinović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Cikloturizam je aktivnost putovanja koja uključuje bicikl, a svrha joj je uživanje u ljepotama krajolika, prirodnim znamenitostima i kulturnoj baštini destinacije koju cikloturist posjećuje. Obzirom na atraktivan okoliš, bogatu kulturno-povijesnu baštinu, povoljnu klimu, sigurnost zemlje, blizinu velikih tržišta te mnoštvo cesta s manjim intenzitetom prometa, cikloturizam je prepoznat kao jedan od turističkih proizvoda s izraženim potencijalom razvoja u Republici Hrvatskoj, te kao jedan od glavnih generatora cjelogodišnjeg turizma. Prednosti cikloturizma očituju se u pozitivnom utjecaju na cjelokupno gospodarstvo i društvo, poticanju razvoja lokalne ekonomije, smanjenju globalnog onečišćenja te direktnom pozitivnom utjecaju na zdravlje čovjeka. Sve navedeno je u skladu sa načelima održivog razvoja stoga je cikloturizam istaknut kao jedan od ključnih turističkih proizvoda u Strategiji razvoja turizma Republike Hrvatske. Županije kontinentalne Hrvatske posebno su pogodne za razvoj tog specifičnog oblika turizma, a zbog dobrog geoprometnog položaja i bogate resursne osnove Varaždinska županija ima idealne preduvjete za razvoj cikloturizma. Osim analize sekundarnih podataka u radu je provedeno primarno istraživanje te je izvršena detaljna analiza razvijenosti turističke ponude i cikloturizma u Varaždinskoj županiji, ocjena njegovih potencijala te je provedeno empirijsko istraživanje o percepciji, navikama i stavovima lokalnog stanovništva o razvoju cikloturizma u Varaždinskoj županiji.

Abstract (english)

Cyclotourism is the activity of travel which includes a bicycle, and its main purpose is to enjoy the beauty of landscape, the natural sights and cultural heritage of the destination that cyclist visits. Observing the attractive enviroment, rich cultural and historical heritage, favorable climate, country safety, proximity to large markets and great number of local roads with low intensity of traffic, cyclotourism is recognized as one of the tourism products with a pronounced potential of development in Republic of Croatia, as well as one of the main generators of year-round tourism. The benefits of cyclotourism are reflected in the positive impact on the economy and society, stimulation of local economy development, reduction of global pollution and in direct positive impact on health and wellbeing. All of the above is in the line with the principles of sustainable development. Therefore, cyclotourism is highlighted as one of the key products in the Croatian Tourism Development Strategy. The continental part of Croatia is particulary suitable for the development of this specific form of tourism, and due to its geo-traffic position and rich resource base of the Varaždin Conuty, it has ideal preconditions for the development of cyclotourism. In addition to the analysis of secondary data, this paper carried out a primary research and a detailed analysis of the development of tourism offer and cyclotourism in the County of Varaždin, evaluated its potentials and conduced an empirical study of the habits, attitude and perceptions of the local population on further development of cyclotourism in the County of Varaždin.

• Keywords: cikloturizam; održivi razvoj turizma; Varaždinska županija
• Keywords (english): cyclotourism; sustainable tourism development; Varaždin County
• Language: croatian
• URN:NBN: urn:nbn:hr:148:307235
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-30 20:39:12