Integracijski procesi u hotelskoj industriji u Republici Hrvatskoj

master's thesis

• Title (english): Integration processes in the hotel industry in the Republic of Croatia
• Author: Sara Petković
• Mentor: Davor Filipović (mentor)
• Committee member: Tomislav Hernaus (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Kako bi organizacije bile konkurentne i uspješne ĉesto ulaze u integracijske procese i na taj naĉin ostvaruju poslovni uspjeh. Konkurentno, dinamiĉno i nepredvidivo trţište prisiljava organizacije na razliĉite integracijske procese putem kojih ostvaruju strategiju rasta pa tako nekad najveći konkurenti poĉinju zajedno djelovati na trţištu. Teorijski dio rada definira razlike izmeĊu spajanja i preuzimanja te njihove vrste i motive zbog kojih se poduzeća odluĉuju na integracijske procese. U radu je objašnjeno zašto poduzeća provode proces preuzimanja te su istaknuti neki od glavnih razloga za provoĊenje procesa preuzimanja. Nadalje, istaknuta su glavna obiljeţja hotelske industrije u Republici Hrvatskoj kao i vrste integracijskih procesa unutar hotelske industrije. Kao primjer poduzeća iz industrije, odabrana je Jadranka Grupa, poduzeće koje je meĊu vodećim turistiĉko-trgovaĉkim društvima u Hrvatskoj i najveći je poslodavac u regiji. U empirijskom dijelu rada je analiziran proces preuzimanja u hotelskoj industriji od strane hrvatskog preuzimatelja. Dokazano je, na temelju financijskih pokazatelja kako su dobro formulirana poslovna strategija i proveden plan integracije vaţni za uspjeh provoĊenja transakcije. Analizom financijskih izvještaja prije i nakon preuzimanja ustanovljeno je da je proces preuzimanja bio uspješan.

Abstract (english)

Organizations often engage in integration processes in order to be competitive and successful, thus achieving business success. The competitive, dynamic and unpredictable market is forcing organizations to implement various integration processes to realize their growth strategies, hence former biggest competitors may start working together on the market. The theoretical part of the paper defines the differences between mergers and acquisitions, as well as their types and the motives of enterprises for engaging in integration processes. The paper elaborates why enterprises implement acquisition processes, and some of the main reasons for the implementation of acquisitions are pointed out. Furthermore, the main features of the hotel industry in the Republic of Croatia are pointed out, as well as types of integration processes within the hotel industry. Jadranka Grupa was selected as an example of an enterprise from the industry, it is among the top tourism and commercial companies in Croatia and the largest employer in the region. The empirical part of the paper analyses the acquisition process in the hotel industry when initiated by a Croatian acquiring company. It has been proven, based on financial indicators, that a well-formulated business strategy and an implemented integration plan are important for the success of carrying out the transaction. An analysis of financial reports before and after acquisition found that the acquisition process was successful. Key words: integration processes, enterprise acquisition, hotel industry, corporate analysis

• Keywords: Integracijski procesi; preuzimanje poduzeća; hotelska industrija; analiza poduzeća
• Keywords (english): Integration processes; enterprises acquisition; hotel industry; corporate analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:354007
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-01 14:04:52