Dizajn posla kao strategija motiviranja zaposlenika u uslužnom sektoru

master's thesis

• Title (english): Job design as a strategy of motivating employees in service sector
• Author: Ivana Divković
• Mentor: Tomislav Hernaus (mentor); MBZ: 269593
• Committee member: Tomislav Hernaus (predsjednik povjerenstva)
• Committee member: Maja Klindžić (član povjerenstva)
• Committee member: Ana Aleksić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Pronalazak odgovarajućih zaposlenika za organizacije može predstavljati veliki izazov. Ukoliko organizacija i uspije pronaći kvalitetne zaposlenike iste treba i zadržati. Pritom, dizajn posla predstavlja jedan od načina motiviranja zaposlenika. Kroz ovaj rad istražen je pojam motivacije i njezina važnost za rad zaposlenika te teoretski obrađen dizajn posla kao jedan od alata upravljanja ljudskim potencijalima. U anketnom istraživanju je sudjelovalo 214 ispitanika zaposlenih u uslužnom sektoru u Republici Hrvatskoj. Kroz analizu dobivenih rezultata se utvrdilo kako zaposlenici smatraju da dizajn posla ima važnu ulogu u njihovom motiviranju, odnosno sve dimenzije dizajna posla su istaknuli kao važne. Nadalje, utvrdilo se kako ne postoji statistički značajna rodna razlika prilikom procjene važnosti dizajna posla kao načina motiviranja. Zaključno se može reći kako dizajn posla predstavlja potencijal za podizanje motivacije zaposlenika, ali i način kako privući nove zaposlenike i zadržati trenutne.

Abstract (english)

Finding the right employees can be a big challenge for organizations. But if the organization is successful in finding them, it must find a way to keep them. Job design can be one of the more successful ways of doing that. In this paper, motivation and its importance for employees was explored. This paper also theoretically explains job design as one of the ways for organizations to motivate their employees. The survey was taken by 214 respondents employed in the service sector in the Republic of Croatia. The analysis of the obtained results found that employees considered job design as an important factor in motivating them, i.e. they emphasized all dimensions of job design as important. Furthermore, no statistically significant gender difference was found when assessing the importance of job design as a type of motivation. In conclusion, it can be said that job design has the potential to boost employee motivation, but it also represents a way to attract new employees and retain current ones.

• Keywords: motivacija; dizajn posla; uslužni sektor; zaposlenici
• Keywords (english): motivation; job design; service sector; employees
• Language: croatian
• URN:NBN: urn:nbn:hr:148:502869
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-01 21:57:34