Analiza uspješnosti preuzimanja poduzeća iz duhanske industrije na primjeru poduzeća BAT Adria - TDR d.o.o

master's thesis

• Title (english): Analysis of successful tobacco company takeovers of the example of BAT Adria - TDR d.o.o
• Author: Marin Ljolje
• Mentor: Davor Filipović (mentor); MBZ: 315072
• Committee member: Danijela Miloš Sprčić (predsjednik povjerenstva)
• Committee member: Davor Zoričić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U poslovnim uvjetima današnjice koje karakteriziraju kontinuiran tehnološki razvoj i globalizacijski procesi, poduzeća se često odluče na širenje poslovanja nekim od modela integracijskih procesa pri čemu su najpopularniji procesi spajanja i preuzimanja. U ovom radu analizira se uspješnost jednog od takvih procesa, točnije analizira se uspješnost preuzimanja TDR d.o.o.-a od strane British American Tobacca koje je izvršeno 2015. godine. Poduzeća djeluju u duhanskoj industriji, odnosno jednoj od najprofitabilnijih industrija svijeta. Ipak, duhanska industrija je i na globalnoj i nacionalnoj razini suočena s brojnim izazovima kao što su rastuća svijest potrošača o štetnosti duhanskih proizvoda, visoke trošarine i porezni nameti, rast nelegalnog tržišta, rastući broj nepušača itd. TDR d.o.o. tržišni je lider na hrvatskom tržištu duhana, dok je BAT jedan od svjetskih tržišnih lidera. Analiza uspješnosti preuzimanja u ovom radu se vrši putem vertikalne i horizontalne analize financijskih izvještaja te putem financijskih pokazatelja.

Abstract (english)

Business terms of today relate to continuous technological development and the globalization process so companies often decide to expand the business using on of the integration processes’ models where the most popular ones are mergers and acquistions. This paper analyzes the success of the TDR d.o.'s acquisition by British American Tobacc, which was carried out in 2015. The latter companies operate in the tobacco industry, one of the most profitable industries in the world. Nevertheless, the tobacco industry is at global and national level faced with many challenges such as rising consumer awareness of tobacco products, high excise taxes and tax havens, the growth of illegal markets, rising numbers of non-smokers etc. TDR d.o.o. is a market leader in the Croatian tobacco market, while BAT is one of the world's leading market leaders. The analysis of the success of the latter acquisition in this paper is carried out through vertical and horizontal analysis of financial statements and financial indicators.

• Keywords: duhanska industrija; poslovne integracije; spajanja i preuzimanja; TDR d.o.o.; BAT
• Keywords (english): tobacco industry; business integrations; mergers and acquistions; TDR d.o.o.; BAT
• Language: croatian
• URN:NBN: urn:nbn:hr:148:018654
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-10-03 11:14:21