Uloga vodstva u procesu strateškog zaokreta u velikim poduzećima

master's thesis

• Title (english): Role of leadership in process of strategic turnaround in large companies
• Author: Lara Fucak
• Mentor: Domagoj Hruška (mentor)
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U radu se identificiraju i analiziraju ključni poslovni izazovi koji se javljaju pri implementaciji pojedinih faza strateškog zaokreta u velikim hrvatskim poduzećima. Navode se značajke uređenog vođenja u uvjetima poslovne krize u velikim hrvatskim poduzećima te se opisuju značajke uspješnog i neuspješnog strateškog zaokreta. Dubinski se analiziraju slučajevi dva hrvatska poduzeća: jedan slučaj dobre i jedan slučaj loše poslovne prakse. Prvi je Agrokor kao primjer dobre poslovne prakse koji se u dvije godine uspio izvući restrukturiranjem kompanije te je naposljetku dobio novo ime „Fortenova grupa“. Drugi primjer je Uljanik kao primjer loše poslovne prakse koji se nije uspio izvući iz problema te je pao u stečaj. Usporednom analizom ovih slučajeva, po pojedinim fazama procesa poslovnog zaokreta, dobio se uvid u temeljne odrednice uspješnog kriznog menadžmenta. Na kraju rada izvodi se sveobuhvatan zaključak.

Abstract (english)

The paper identifies and analyzes the key business challenges that arise in implementing certain phases of strategic turnaround in large Croatian companies. The features of orderly management in the conditions of business crisis in large Croatian companies are outlined and the features of successful and unsuccessful strategic turnaround are described. The cases of two Croatian companies are analyzed in depth: one case of good and one case of bad business practice. Agrokor is the first as an example of good business practice, which in two years managed to get out by restructuring the company and was eventually named "Fortenova Group". Another example is Uljanik as an example of bad business practices that failed to get out of trouble and went bankrupt. A comparative analysis of these cases, by individual stages of the business turnaround process, gave an insight into the basic determinants of successful crisis management. A comprehensive conclusion is drawn at the end of the paper.

• Keywords: vodstvo; poslovna kriza; strateški zaokret; Agrokor; Uljanik
• Keywords (english): leadership; business crisis; strategic turnaround; Agrokor; Uljanik
• Language: croatian
• URN:NBN: urn:nbn:hr:148:431198
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-10-05 10:50:47