Uloga teorije socijalnog učenja i donošenja odluka u organizacijama

master's thesis

• Title (english): The Role of Social Learning Theory and the Decision Making Process in Organisations
• Author: Nikolina Sekulić
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Darko Tipurić (predsjednik povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Interdisciplinary Social Sciences

Abstract

Cilj istraživanja ove teme je identificiranje uloga teorije socijalnog učenja i procesa
odlučivanja u suvremenim organizacijama te njihovo korištenje kao alata za organizacijski
razvoj i konkurentsku prednost. Područje psihologije ljudskog ponašanja u organizacijama je
još uvijek relativno neistraženo, te su limitirani resursi za educiranje zaposlenika o tom
predmetu. Smatra se da su učenje i odlučivanje primarni čimbenici kod ponašanja i
uspješnosti zaposlenika i time mogu stvoriti mnoge organizacijske prednosti. Tom logikom,
vrlo je važno da menadžeri razumiju i znaju upotrijebiti teoriju socijalnog učenja i procese
odlučivanja prema željenom cilju organizacija, kako bi se maksimalizirala produktivnost.
Međutim, na uzorku od 140 ispitanika koji su sudjelovali u online anketi koja je sadržala 50
pitanja na temu učenja i odlučivanja, rezultati su pokazali da je svijest o teoriji socijalnog
učenja još uvijek vrlo slaba i da ljudi vrlo lako podliježu pristranostima kod odlučivanja, čak
kad se radi i samo o odlučivanju u jednostavnoj anketi. Ključan zaključak, ili savjet, ovog
rada je zapravo prilično jednostavan. Kako bi neutralizirali negativan utjecaj psiholoških
procesa na naše učenje i odluke moramo započeti identificiranjem tih procesa i njihovih
izvora. Osvješćivanje njihovih prisutnosti i djelovanja može biti učinkovito sredstvo za
smanjenje, ili barem kontroliranje, njihove snage i vjerojatnosti djelovanja iz nepravilnih
procesa, poput pristranosti.

Abstract (english)

The aim of researching this topic is identifying the role of social learning theory and the
decision making process in modern organizations and how they can be used for
organizational development and competitive advantage. The psychology of human behavior
in organizations is still a relatively undiscovered field, with limited resources granted for
educating employees on that subject. Learning and decision making are considered to be the
main factors related to performance of employees, which is why they can create many
organizational advantages. By that logic, it is important for managers to understand and know
how to use social learning theory and the decision making process in alignment with their
wanted organizational goals to maximize productivity. However, on the sample of 140
participants who took part in an online survey that consisted of 50 questions based on topics
of learning and decision making, results showed that the awareness about social learning
theory is still very weak and that people are very easily susceptible to biases in decision
making, even if the decision making involved is a simple online survey. The main takeaway
of this research is essentially relatively simple. To neutralize negative effect of psychological
processes on our learning and decisions we have to start by identifying those processes and
their sources. Even forming awareness about their presence and influence can be an effective
tool for diminishing, or at least controling, their power over us and chances of acting from
wrong processes, such as biases.

• Keywords: teorija socijalnog učenja; socio-kognitivna teorija učenja; proces donošenja odluka; heuristike; pristranosti
• Keywords (english): social learning theory; social cognitive theory; decision making process; heuristics; biases
• Language: croatian
• URN:NBN: urn:nbn:hr:148:476084
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-17 04:14:10