DIGITALNI POSREDNICI U TURIZMU – KONCEPTUALNI MODEL DIGITALNE TURISTIČKE AGENCIJE KAO INOVATIVNE POSLOVNE APLIKACIJE

master's thesis

• Title (english): DIGITAL INTERMEDIARIES IN TOURISM - CONCEPTUAL MODEL OF DIGITAL TRAVEL AGENCY AS INNOVATIVE BUSINESS APPLICATION
• Author: Matej Jelić
• Mentor: Nikola Vlahović (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Vesna Bosilj Vukšić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Ovaj diplomski rad prikazat će pregled primjene informacijskih tehnologija u turističkom poslovanju te kvalitativnu analizu digitalnih turističkih posrednika. Prikazani pregled i analiza poslužile su za pronalaženje odgovarajućih empirijskih zaključaka u svrhu modeliranja inovativne poslovne aplikacije Otputujmo.hr. Otputujmo.hr kao poslovna aplikacija ima za cilj omogućiti utjecajnim individualcima na turističkom tržištu (eng. influencers) integriranu organizaciju putovanja. Ključna značajka aplikacije je mogućnost prezentacije i naplate putovanja bez posredništva tradicionalnih agencija. Prikazani UML dijagrami i vizualne skice aplikacije predstavljaju konceptualni model u svrhu komunikacije ideje i opisa softverskog sustava.

Abstract (english)

This thesis presents an overview of information technologies in the tourism, and a qualitative analysis of digital travel agents. The overview and analysis presented were used to find appropriate empirical conclusions for the purpose of modeling an innovative business application, Otputujmo.hr. Otputujmo.hr, as a business application, aims to enable digital influencers integrated trip organization. A key feature of the application is the ability to present and charge for trips without the mediation of traditional agencies. The UML diagrams and visual mockups of the application present a conceptual model for the purpose of communicating the idea and description of the software system.

• Keywords: informacijske tehnologije; Internet; elektroničko poslovanje; turizam; turističke posrednici; Web aplikacije; Web usluge; softver kao usluga; agilni razvoj
• Keywords (english): information technology; Internet; electronic business; tourism; online travel intermediaries; Web applications; Web services; software as a service; SaaS; agile development
• Language: croatian
• URN:NBN: urn:nbn:hr:148:998739
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-20 17:50:03