Društveno odgovorno poslovanje multinacionalnih korporacija na primjeru Lactalis grupe

master's thesis

• Title (english): Corporate social responsibility of multinational corporations of example on Lactalis Group
• Author: Petra Vrbanić
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Domagoj Hruška (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-11-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Jednu od glavnih poslovnih odrednica današnjih poduzeća moguće je prepoznati u načinu provođenja društveno odgovornog poslovanja. Briga o zajednici i okruženju postaje sve izraženiji i poslovni subjekti sve više pažnje posvećuju ovome segmentu poslovanja. Moguće je kroz svakodnevne poslovne aktivnosti tako i implementaciju elemenata brige o zajednici i okolišu u sastavne funkcije planiranja. Uključenost poslovnog subjekta u život lokalne zajednice može se prepoznati kroz zapošljavanje osoba s posebnim potrebama koje gravitiraju određenoj zajednici na čijem području djeluju i poslovnim subjektima, uključivanjem u djelovanje lokalnih sportskih klubova i manifestacija te sudjelovanjem u humanitarnim aktivnostima zajednice. Multinacionalna kompanija svojevrstan je međunarodni sustav, prilagođen obavljanju velikih poslovnih operacija u više zemalja, a pritom nema status i ograničenja strane poduzeća, ali uživa sve prednosti koordiniranoga djelovanja i preferencijalnoga korištenja ukupnih resursa sustava u cjelini i time postiže veću međunarodnu konkurentnost. Multinacionalna korporacija na kojoj se promatra društveno odgovorno poslovanje je Lactalis Grupa. Poslovni model Lactalis grupe dio je dugoročne razvojne strategije koja se sastoji od kontinuiranog poslovanja te širenju poslovanja izvana uz istovremeno razvijanje vlastitog portfelja koji uključuje više od stotinu marki. Osnovni cilj je steći mliječno poduzeće sa zajedničkim vrijednostima i pomoći im da rastu, kroz industrijska ulaganja, marketing i ljudske resurse. Dva poduzeća promatrana unutar Lactalis Grupe su Dukat d.d. u Hrvatskoj, te Ljubljanske mlekarne u Sloveniji. Dukat d.d. kao vodeće mljekarsko poduzeće u Hrvatskoj, svoje odgovorno poslovanje provodi prema zaposlenicima, zajednici i okolišu, poštujući ljudska i radna prava temeljena na Ustavu, zakonima i drugim propisima Republike Hrvatske, kao i međunarodnim konvencijama. S druge strane, vodeće mljekarsko poduzeće u Sloveniji, Ljubljanske mlekarne, također svoje odgovorno poslovanje provod prema zaposlenicima, zajednici i okolišu ali s određenom dozom različitog poslovanja u oba primjera što je objašnjeno i razrađeno u nastavku rada.

Abstract (english)

One of the main business determinants of today's businesses can be identified in the way of conducting corporate social responsibility. Caring for the community and the environment is becoming more pronounced and businesses are paying more attention to this segment of the business. It is possible through the day-to-day business activities and the implementation of elements of community and environmental care into the integral planning functions. The involvement of a business entity in the life of a local community can be recognized through the employment of persons with special needs who gravitate to a particular community in whose area they also operate businesses, by engaging in the activities of local sports clubs and events and by participating in community charitable activities. A multinational company is a kind of international system, adapted to perform large business operations in several countries, without having the status and limitations of a foreign company, but enjoys all the advantages of coordinated action and preferential use of the overall resources of the system as a whole, thus achieving greater international competitiveness. The multinational corporation that monitors corporate social responsibility is the Lactalis Group. The Lactalis Group's business model is part of a long-term development strategy consisting of continuing operations and expanding its business externally while developing its own portfolio of more than one hundred brands. The basic goal is to acquire dairy companies with shared values and help them grow, through industrial investment, marketing and human resources. The two companies observed within the Lactalis Group are Dukat d.d. in Croatia and Ljubljanske mlekarne in Slovenia. Dukat d.d. As a leading dairy company in Croatia, it conducts its responsible operations towards employees, the community and the environment, respecting human and labor rights based on the Constitution, laws and regulations of the Republic of Croatia, as well as international conventions. On the other hand, the leading dairy company in Slovenia, Ljubljanske mlekarne, also conducts its responsible operations towards employees, the community and the environment, but with a certain dose of different business in both cases, which is explained and elaborated in the following work.

• Keywords: društveno odgovorno poslovanje; multinacionalna korporacija; zajednica; zaposlenici i okoliš; Lactalis Grupa; Dukat d.d. te Ljubljanske mlekarne.
• Keywords (english): corporate social responsibility; multinational corporation; community; employees and environment; Lactalis Group; Dukat d.d. and Ljubljske mlekarne
• Language: croatian
• URN:NBN: urn:nbn:hr:148:667624
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-13 12:35:42